GIMA New Product Digest Autumn 2022

In This Issue
Welcome the GIMA New Product Digest [Autumn Edition]
A-Z listing of GIMA New Product Directory Advertisers
Read the GIMA New Product Digest Autumn 2022 in online A4 page turner format too
Improve your card sales with BBC household names from Abacus Cards
Apta – a renaissance is coming
A new season, a new Kelkay
Ignite your 2023 sales with La Hacienda
Bermuda – award-winning 'My First Pond Kit'
Bloomin Amazing – a great new alternative to inferior peat replacements?
Quality & stylish design from Burgon & Ball
Choose Capi for biodiversity
Carbon Gold, Growing Better
New innovation from Charles Taylor
Year-round profitability with Deco-Pak
Durston Garden Products’ peat-free pledge
elho launches maritime waste collection
Natural and effective autumn/winter lawn and plant boosters
KEEP GROWING with the UK's No.1 plant food*
FireDragon – The Eco-Friendly Firelighter
New peat-free compost from Flower Gro
Forest Garden is carbon neutral
Fabulous new ranges from G Plants offer great gift ideas
Save the date: Glee 2023 – 27-29 June, NEC Birmingham
Growth Technology – the market leader in houseplant care
Handy's Autumn promotions on chainsaws, blowers and shredders will clear the way
Soft tops make ideal gift
New fabulous feeders for wild birds
Sustainable gardening made simple
New for 2023 from Johnsons Seeds
LAVA-LITE – Naturally The Best
Lightweight wellies, heavyweight profits
Peat-free compost with Royal approval
The liquid feeds plants deserve
The original and still the best
Simple and effective...Pot-Mate is becoming a must for garden centres
The rubber revolution continues
Primus launches 115 new products for 2023
Qwickhose - The hose connector you’ve been waiting for! 
Get ready for new peat-free introductions from RocketGro
World renowned V&A Museum collaborates with Bulldog Tools Pedigree Garden Range
Phostrogen® launches natural disease and pest defence garden solutions for 2023
Say hello to sustainable Wild Bird Care products from Singing Friend
Grill, smoke, air fry and more with the Ninja Woodfire Electric BBQ Grill & Smoker
Southern Trident’s Peat-Free Growing Media Wins Again!
Traditional garden tools from a trusted heritage brand
Welfare Friendly Rodent Control
Zero In: Bite-free Al fresco dining
Give lawns a boost with all-new SuperLawn from The Real Soil Company
Complete your Garden Centre with a Vitavia Greenhouse display!
New products, new sustainable options
Woodlodge and Pantone Create Winning Combination
Westland champions every gardener
Grow your cards sales sustainably with W-Select from Woodmansterne
Zest for outdoor living – The Natural Choice
Watch the GIMA Awards 2022 highlights video
GIMA Awards 2022 winners announced at sell-out event
GCA Supplier of the Year Award
Gardenex Export Achievement Award
Sustainability Award
Garden Care
Growing, Planting Equipment and Sundries
Garden Tools, Machinery and Implements
Outdoor Leisure 
Plants, Seeds and Bulbs
Garden Landscaping
Garden Clothing & Gifts
Pet Care, Aquatics and Wild Bird Care Products
Garden Lighting, Water Features & Ornamentation 
Decorative Pots & Planters
Best Point of Sale Material
Best Sustainable Product Packaging
Best Marketing Communication & Social Media Award
Send us your news and great ideas

The GIMA New Product Digest 2021 has been brought to you by the Garden Trade News team at Potting Shed Press.

 

Contact us with your news.  Email GTN editor Trevor Pfeiffer: trevor@pottingshedpress.co.uk

 

or GTN Digital Editor Neil Pope: neil@pottingshedpress.co.uk or call the GTN office on 01733 775700.

For advertising enquiries contact Alan Burdon: alan@pottingshedpress.co.uk

 


Complete your Garden Centre with a Vitavia Greenhouse display!

 

Is your Garden Centre missing a greenhouse display site but you are worried they will be too much hassle? Vitavia will ensure this is absolutely not the case!

 

Vitavia Greenhouses is the British partner of the Vitavia Group, the leading name throughout Europe for quality hobby greenhouses and greenhouse accessories. Vitavia is also the UK distributor for Janssens greenhouses and garden rooms from Belgium.  Janssens market middle and high-end products so are the perfect complement to the already well established Vitavia range.

From their warehouses in Suffolk, they provide home and trade deliveries throughout the UK.  They are proud to supply quality hobby greenhouses, widely regarded as being the best value for money, backed up by exceptional customer service.

What are the options a garden centre has to showcase greenhouses?

 

We have a range of 15 greenhouse models each available in a variety of sizes, colours and glazing options.  Depending on the space available we recommend a garden centre should have at least 3 greenhouses on display to showcase the various features.

What works best for a garden centre with limited space to dedicate to this sector?

 

For our retailers with limited space we usually install the most popular Venus 5000 (6x8) greenhouse but we provide the option of displaying the 3 glazing systems alongside each other (short pane glass, long pane safety glass and polycarbonate) and we can supply profile samples of the various colours.

 

How can a garden centre inspire customers to buy more products in this category?

 

Although the majority of customers may only purchase one greenhouse, there is a large selection of accessories to choose from.  Every greenhouse can benefit from staging, automatic vent openers, louvre windows and downpipes to name but a few.  Garden centres should ensure customers know about the nationwide Vitavia home delivery service and the recommended list of trusted installers.  We also pride ourselves on our exceptional customer care, so garden centres can rest assured that their customers are in safe hands.

 


What are the key things a garden centre should do when deciding how to display their greenhouses?

Tailor the display models to the display space available but also the local demographic.  If most customers of a particular garden centre have small gardens display a smaller greenhouse, and the reverse is also true, the Vitavia range has something for everyone.

Ensure the display site is flat, level and sheltered from strong winds.

Allow space for customers to walk around the greenhouses and view them from every angle if possible.  Being glass they don’t have to be tucked in a corner as other products can be seen beyond a greenhouse display.

Use our informative point of sale material so customers can gather the key information immediately.  Keep a good stock of Vitavia brochures.

 

What are the key things to avoid?

Don’t use a greenhouse as a storage area, a bad display is worse than no display at all.  But there’s very little else to avoid.  Having a greenhouse display is generally a very straight forward, attractive and potentially lucrative addition to any garden centre.

Let Vitavia be part of your Garden Centre success and contact us today! 
info@vitavia.co.uk

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