In This Issue
AMES UK continues to provide high levels of customer service with exceptional brands
Market-led product development
Our best pre-season. Ever!
Major investment in infrastructure
Ambitious growth targets
APTA becomes part of the AMES UK family
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Market-led product development

AMES UK have announced that Sarah Winn, Group Marketing Director, will extend her management responsibilities across the entire product and category strategy for the group, in addition to her brand and marketing accountabilities. This change reflects the group's strategic focus on developing a strongly market-led approach to product and brand development. It acknowledges Sarah’s role in orchestrating a number of key projects over the past 18 months which has seen AMES UK transform the wooden products business, Anchor Fast, under the new brand, Woodshaw. They have also developed a fresh retail proposition for the La Hacienda brand and prioritised the importance of the garden centre channel by investing significantly in a complete overhaul of the Kelkay Aggregates brand.

 

Sarah is not letting up, however, and has identified a number of further development opportunities as a result of recent market analysis.  Deeper insight work is now underway to help reveal the way consumers plan and execute garden makeover projects and how this is impacting on the landscaping category in garden centres. The results of the research project will help to shape the future of Kelkay’s retail strategy and development for the hard landscaping category.

 

She explained: “We have some really exciting opportunities ahead and AMES are fully supportive of our ambitious plans. Our new project work is opening up a world of understanding into purchasing behaviour and the changing shape of the UK retail landscape. First and foremost, we remain focused on driving our core categories, supporting our customers and sharing our thought leadership with the market. This means that whilst we’re always on the look out for what’s next, we are also paying close attention to our traditional business strengths and determining how we can capitalise on these to support emerging opportunities.”

 

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