In This Issue
Hetland Garden Centre sold to Caulders
After a fantastic three days at the NEC, the return to Glee "has been really special"
Floral Thursday fund-raising effort reaches £2,000...and rising!
WinRetail from Corby & Fellas is the system of choice for Simpsons
Guy Topping says thanks for messages of condolence following the sad passing of his father Eddie
Millbrook Garden Centre champions local in new Food Hall
Capturing the essence of Autumn at Chelsea 2021
HTA Market Update Report suggests consumers will begin planning for Christmas in September
Dobbies opens second London little dobbies
North West to welcome GCA members for 2022 conference
All the winners from the Glee New Product Awards
Record number of GCA members awarded Highly Commended certificates
Glee Buyers Power List Winners Revealed
Discover more news and views in Glee Daily News
The shortlisted New Product Awards entries
Best Green Heart Display winners confirmed
Glee 2021 Show Guide available online
New quiet grottos introduced at selected stores
Homebase opens new store in Abingdon
Woodlodge expands indoor offering as houseplant trend continues to take root
GTN September, Glee Preview Issue, on-line here
Get your copy of GTN Xtra
Pot-mate scoops GIMA Innovators Seed Corn Fund
'No more time to waste’ for improving sustainability
Statement on delay to border checks
TV gardener David Domoney partners with Garantia
Houseplant sales on crest of a wave
Zest 4 Leisure presents over £8,000 to Greenfingers
Blue Diamond donates £10,000 for horticultural scholarships
Vivid Arts’ Rabbit raises over £10,000 for Greenfingers
Greenfingers gardens update
Dobbies set to showcase team expertise at RHS Chelsea Flower Show
The best of last week's
Farewell to the Eddie Topping, the Preston pioneer
GCA announces Ruxley Rose finalists
Kent & Stowe launches 'market's sharpest secateurs'
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Tong doubles size of its pet department
Pet suppliers pick up awards
Fast-growing British dog care firm signs up pet expert
Send us your news and great ideas

Contact us with your news.

Email trevor@pottingshedpress.co.uk or call the GTN News team on 07973 504214

 

 

 

 

 

 


Woodlodge expands indoor offering as houseplant trend continues to take root

 

Woodlodge is proud to launch the next phase of  its Root Indoor range of pots ahead of the 2022 season as more and more consumers start to value sustainability, closeness to nature and plants’ health benefits.

 

With the enthusiasm for houseplants continuing to soar and sales growing year on year, Woodlodge’s flagship interiors range has been refreshed and extended with brand new designs that will appeal to all demographics and compliment all interior designs.  Root Indoor’s latest lines have their finger on the pulse and are inspired by trend-led influences, allowing for retailers to offer customers the right style to suit their home.

 

Meet the extended family

Following on from the popular family of pot covers last year that triumphed in the New Product Award in Glee’s Garden, Home, Giftware and Clothing category, some new relatives are joining the brood.  Designed to be key drivers of impulse sales by injecting a sense of fun into plants, the family now includes Grandma, Grandpa, Aunt, Uncle and a new Child sibling to represent gardening across the generations.  With low price points of £12.99 and £9.99, these will have a mass appeal whilst instilling an early love of gardening with the younger members of a family.

 

All in a glaze

Additions to the Root Indoor portfolio include the latest glazed finishes in the houseplant market.   Whether it be the traditional earthy colours ofGaya and Geometric or the postmodernism style of  the Bubble, Orion or Pollock, the latest lines will appeal to consumers who are seeking to create a dramatic backdrop to indoor plant displays.

 

For lovers of flora, retailers are encouraged to stock the new nature inspired planters that are designed to complement the kitchen, conservatory or garden room.   The ornate detail of the Flower planters are available in both blue and green to represent the elements, whilstEden brings delicate floral tones and simplicity to interiors.

 

Vintage

Take a peek at the most liked interiors on Instagram, and you will spot several pieces of vintage décor and this is a trend that retailers can capitalise on with Root Indoor’s expanded Vintage line.   The crackled glaze of the Vintage pots creates an authentic distressed effect, bringing a rustic charm that would appeal to shoppers who follow the Cottagecore trend.  The botanical designs are unique with their crackle-glazed finish that will vary from piece to piece and their floral and foliage designs tap into the consumer mindset for interior designs that blend into the natural environment.

 

Natural wicker

Natural materials like wicker have always been a hot design trend, create an earthy and light feeling in the home while still appearing super modern and stylish.  Consumers now want to incorporate more natural elements into their rooms so retailers can elevate their sales with Root’s Tencha Woven Pot with stand.  Ideal for small spaces, this pure design will elevate plants to new heights, create the illusion of a bigger space and maximise growing space in the home

 

Potted Faux Plants

Not everyone is lucky enough to possess a green thumb, and faux plants provide and  easy, low-maintenance way to breathe life into an interior.  Root’s new range opens a new door to retailers who are looking to attract an audience who may not have the time or confidence to plant an indoor oasis.

From aloes to monsteras and ferns to dracaenas, the faux plant collection is available in both free-standing pots and hanging planters to attract urban dwellers who have homes where space is at a premium.

 

 

Michael Woodlodge, Director of Woodlodge said: “Garden retail has seen a huge upswing in the younger demographic being drawn into garden centres to shop for houseplants.  For those who lack time, money and space, indoor plants are perceived as a way to improve their wellbeing and this is what’s is driving demand for indoor pots and containers.   We are delighted to have extended the Root Indoor range and respond to the soaring interest with fresh new designs that will help to grow sales in this popular category.”

 

For more information on Woodlodge’s new ranges for 2022, please contact your local sales representative or visit www.woodlodge.co.uk.

Facebook Twitter LinkedIn Del.icio.us Digg | Comment (0)
Comment
Name:*

Email Address:*

Comment:*