Which entry will succeed Dahlia coccinea Dalina® Maxi Starburst Pink from Florensis?

This year, seven companies – Beekenkamp Plants, Dümmen Orange, Florensis, Selecta one, Suntory Flowers Europe, Syngenta Flowers and Takii Europe – have submitted their most impressive novelty to take part in Fleuroselect’s FleuroStar Contest.

The variety with the highest visual impact at point-of-sale will be awarded the Winner with the Wow Factor during the FleuroStar Award Ceremony on Thursday 12th of June at the Benary, Volmary, Elsner PAC FlowerTrials location in Rijsenhout.

The FleuroStar Contest is held annually during FlowerTrials® in week 24. The competing varieties are grown by the entering companies and will be displayed at nine contest locations. An independent panel of expert judges from a cross-section of production and retail as well as trade journalists and marketing specialists, chooses the Winner with the wow factor. The winner will be revealed during the FleuroStar Award Ceremony on Thursday 12th of June at the Benary, Volmary, Elsner PAC FlowerTrials location in Rijsenhout.