In This Issue
Glee New Product Awards, hosted by GTN - The Winners
Let’s celebrate #FloralFriday tomorrow, Friday 18th September for Greenfingers
Grow your card sales the easy way ...
Garland continues its new product launch policy by adding 54 items for next season
Campingaz® New Gas Barbecue Collection
Smart Garden donates £50,000 to Greenfingers Charity
Are you ready for Glee Gathering? Just one day to go!
Garden centre wins national family business award
Perrywood plan for major re-development at Sudbury
Woodlodge expands flagship Heritage Garden range for 2021
Indian Summer gets sales back to the ‘new normal’
Plant sales set new ‘Autumn’ record
The Greener Gardening Company unveils its 2021 multibuy offering to help retailers drive volume sales
Warm welcome from Zest 4 Leisure to Virtual Glee Gathering
Yorkshire nursery invests £1m in new gardencentre
Heavyweight multimedia campaign takes Peckish bird brand to new heights
Bespoke trade show room built on site at Wildlife World
New food hall opens at Squire’s in Wokingham
Dobbies launches Christmas events programme
Recoup collaborates to lead way in UK recycling certification
World’s largest garden wildlife survey to return in January 2021
DJ Turfcare’s new Autumn Lawn Treatment back in stock
Tension mounts for Glee New Product Awards 2020
Dobbies opens award-winning butcher in Edinburgh store
Never fear, Glee Daily News is here
Get your own copy of GTN Xtra
Steve Harper leaves the Greener Gardening Company
Current registration status confirms the new exhibition dates of spoga+gafa
Positive shift of gardening activity
Houseplant sales bloom in July
Millions of new British gardeners take root as a result of lockdown says HTA survey
September gardening starts with a boom
Ivyline launches new online portal for retail customers
BOPP changes its name to OHAS
Veg keeps growing
Premium Christmas Trees’ trial pallets help to boost sales
Gardenex supports Government ‘bounce-back’ plan
The best of last week's
British Garden Centres make it 58 with acquisition of Thatcham
How lucky we are!
Garden centre and nursery faces uncertain future
New style of gardening just keeps on growing
Garden centre urges public to name and shame fly-tipper
It could take a decade for British nurseries to recover from Covid-19 lockdown
Glee New Product Awards 2019 - The Winners
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Freshen up your grooming range with Beaphar BIO Shampoo  
Ceva launches innovative new feline pheromone product
ORIJEN launches Small Breed dog food to UK market
Send us your news and great ideas

Contact us with your news.

Email trevor@pottingshedpress.co.uk or call the GTN News team on 07973 504214


Heavyweight multimedia campaign takes Peckish bird brand to new heights

 

Westland is making its biggest ever media investment into the Peckish bird care brand for Autumn / Winter 2020, as it soars onto the airwaves with a TV campaign that celebrates the joy of inviting birds into the garden. 

Supported by targeted press and digital media activity, the £1.1m Peckish campaign will take flight across the UK and Ireland throughout October and November.  

The popular Peckish TV ad, set to reach over 25m people, has been updated for 2020 and brings to life the enjoyment of encouraging more birds into the garden. The light-hearted ad shows a queue of hungry birds waiting in line, hoping to secure a table in their local neighbourhood eatery, renowned for its delicious food.
  

As Autumn approaches, the Peckish campaign will highlight Peckish Complete Seed & Nut Mix as the perfect ‘go to’ for bird feeding. Packed with 12 varieties of high energy seeds and nuts, Peckish Complete gives every bird a reason to visit and every garden the chance of welcoming a wide variety of colourful visitors. 

From feeders to feed, suets to seed, Peckish has everything needed to entice birds into the garden all year round. To further drive sales and brand loyalty, a selection of added value product lines will also feature in the range throughout the period of the media campaign, including a Peckish Complete 12.75kg pack with 20% extra free; Peckish Extra Goodness Energy Balls 6-pack with 100% extra free and Peckish Extra Goodness Energy Balls 50-tub with 20% extra free. 

As the UK’s fastest growing and second largest bird care brand*, Peckish is committed to driving footfall into stores, supporting retailers and encouraging customer awareness, trial and trust, through this heavyweight category investment. 


*Source - GfK; Jan-Jun 2020

Facebook Twitter LinkedIn Del.icio.us Digg | Comment (0)
Comment
Name:*

Email Address:*

Comment:*