Dare to be different! Programme update for HTA Marketing Forum
With less than a month to go to the HTA Marketing Forum now is the time to sign up! This annual one-day event, aimed at all those involved in marketing and public relations in the garden industry, takes place at Horticulture House, Chilton, Oxfordshire on 15 November.
Additions to the programme include:-
Catherine Ripley from Field Seymour Parkes LLP who will be outlining the key information from the General Data Protection Regulations which come into force next year – bringing everyone up to speed on what needs to be done to ensure compliance.
Horticulture Week’s Matthew Appleby will talk with Westland Horticulture about the importance of brand and how they successfully ensure that their brand carries through all their marketing activity.
Simon Phillips from NetXtra will look at ‘mobile first’ bringing together real life examples of good and not so good practice.
Joe Aldworth from Old Railway Line Garden Centre and Liz Dowling from Millbrook Garden Centre will share examples of their marketing successes, with Neil Grant from Ferndale Garden Centre highlighting activity around National Children’s Gardening Week.
Using some seasonal case studies, Edwin Meijer from Garden Connect will show how video can be a really effective marketing tool for engaging with customers.
Other speakers include:
Kevin Lavery, Mature Marketing Association – Helping you pass the maturity test
Robin Moore, Robin Moore Consultancy – What does your brand say about you?
Mark Davies, Whistl – Making the most of door drop and reaching valuable customers in your area
Graham Paskett and Holly Daulby from Paskett PR – The power of PR
David Denny, HTA Marketing and Insights Manager – promotional ideas and activities from National Garden Gift Vouchers and National Garden Gift Card schemes.