In This Issue
Rosebourne opens with "double budget" performance
Plans for new garden centre include 'iconic' building
October heads for record sales month
Records broken at Choice AGM Conference & Trade Show
Rising Stars UK finalists announced
Finalists in Irish Rising Stars programme also revealed
Tree planting ceremony at new HTA offices
Ruxley Rose judging reveals ‘recipe retailing’ at its best
HTA Marketing Forum - Maximising Your Potential
Save the Date: GIMA Day Conference - December 8
Barton Grange Christmas 2016 is a Festival of Flowers
Area Sales Managers
Brand Manager
Sales representative, South East
Nursery Production Growing Manager
Garden Centre General Manager
Interior Landscaping Horticultural Service Technician
Nursery Grower Manager
Get your own copy of GTN Xtra
Simon Quinton Smith takes on Nepal trek for Greenfingers
Poppy-themed lighting product proving popular
GTN Bestsellers indicate boost in Christmas sales
Garden centres see magic sales for growing media
Pansies take over at top of Bestsellers Plants chart
Tried and tested works for Kent & Stowe
Wilkinson Sword aims to get children gardening
Pineapples are the new face of Halloween
Clothing shop reopens at Cadbury Garden Centre
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
GTN's Greatest Awards 2016
All the latest news from the world of garden centre catering
Gluten-free garden centre café up for national award
Situations Vacant
Area Sales Managers
Salary: Very attractive salary, bonus, company car and benefits
 
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Brand Manager
 
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Sales representative, South East
 
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Nursery Production Growing Manager
Salary: £35,000
 
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Garden Centre General Manager
Salary: Excellent
 
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Interior Landscaping Horticultural Service Technician
Salary: £18,000 - £20,000
 
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Nursery Grower Manager
Salary: £35,000 - £40,000
 
Read more»
Send us your news and great ideas
Contact us with your news. 

Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700
HTA Marketing Forum - Maximising Your Potential
 
Marketing is of vital importance to any business.  But with so many different aspects from market research and advertising to sales promotion, public relations and sales getting the marketing mix right for you can be tricky.

The HTA Marketing Forum, with a theme of ‘Maximising Your Potential’, takes place on 8 November 2016 at Whittlebury Hall, Northamptonshire.

Come along to our one-day event aimed at all those involved in marketing and PR across the garden industry to hear from external speakers, specialists and industry practitioners. There will be plenty of insight, inspiration and top tips in bite sized sessions to ensure you are maximising the potential of your marketing spend.

The programme includes:-

Keynote speaker Mark Palmer, Group Marketing Director for Pret a Manger (and formerly of Burger King and Green & Blacks) looks at the importance of brand and how, at Pret, they focus spending on improving the instore experience rather than spending on traditional media.

Strategy
  • Marketing Consultant Nigel Temple explores the importance of having a marketing strategy and the need for a marketing mindset
  • In conjunction with Horticulture Week, Creative Solutions, Haymarket’s in-house creative agency will provide inspiration and best practice examples demonstrating the value of digital marketing as part of an overall marketing strategy.
Experiential marketing
  • Sally Cornelissen from Burleydam Garden Centre and Alan Down from Cleeve Nursery
  • Show how they use innovative events and community activity to reach out to new audiences.
Instore – the power of visual merchandising
  • Inspiration from outside the industry from ex Liberty visual merchandiser Maxine Groucutt
  • Trend watcher and green stylist Romeo Sommers will talk about using storytelling to help market your products, especially plants.
Maximising social
  • Pete Doyle from Social Retail will provide the latest know how on making the most of social media
  • Wildfire Agency will demonstrate the effectiveness of advertising on social media in reaching new audiences.
On the box
  • Richard Jackson from QVC will look at online shopping and the way in which they often sell large volumes of product at strange times!
  • Matt Young, Executive Producer of Spun Gold (ITV’s Love your Garden), will look at the challenges of getting more gardening on TV.
The event will also incorporate the inaugural GTN Greatest Marketing Awards.

Make sure you don’t miss out! Book your place now at www.hta.org.uk/marketingforum

£149 plus VAT per delegate (HTA members)

£199 plus VAT (Non-members)

For further information about sponsorship opportunities for the event please contact HTA Commercial Manager Tim Bell. Tel: 07808 775177. Email:  tim.bell@hta.org.uk
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