In This Issue
"New Gardeners", how are garden centres reacting to them, or not...
Back to the ‘New Normal’
Garden Pride are fully stocked and ready for Christmas
Paul Sykes departs Apta after a decade of growth
Autumn plant sales stay way ahead
Two-thirds more gardening this Autumn
Gardening grows green shoots of optimism
Greenfingers completes 59th and 60th garden projects
The lockdown gardeners – who are they and how do we keep them?
Dobbies and the HTA urge people to #KeepBritainGrowing
Gardenex, PetQuip and the CHA welcome rises in membership
Top selling tools from Darlac after lockdown
Burgon & Ball launches new designs for RHS Gifts for Gardeners range
Garden centre creates 24 jobs at new restaurant
Get your own copy of GTN Xtra
Harrogate Christmas & Gift Fair moves to February
Smart welcomes new National Accounts Manager
Gardeners get active again and sales jump
RHS and Scholastic to launch new activity books for children
Christmas not growing as fast as last year
Digital edition of GrootGroenPlus 2020 hailed a success
From Liverpool to Cornwall - rich harvest for national wildflower centre
The best of last week's
When it rains... sales fall. Garden centre business as normal...
Rosebourne sign up Whalley and Ormrod
Tong applies for planning permission for a second site
Pet and garden store chain commits to the high street
Fire & water - Woodlodge adds to product line-up
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Pets Choice buys pet accessory business The Animate Company
Luxury dog accessory range launched
PATS Telford Best in Show revealed
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Contact us with your news.

Email trevor@pottingshedpress.co.uk or call the GTN News team on 07973 504214


RHS and Scholastic to launch new activity books for children

 

The Royal Horticultural Society has announced the first titles in a new range of entertaining, informative and beautifully illustrated activity books for children in partnership with RHS Licensee Scholastic, the world’s largest publisher and distributor of children’s books.

 

Aimed at ages 6-10 years, the first titles launch in February 2021. My Dinosaur Garden and My Unicorn Garden will inspire children to explore gardens and the outdoors with crafts, activities, gardening tips and nature facts. In March, the Outdoor Adventure Handbook will look at discovering plants, wildlife and getting closer to nature with activities for all weathers.

 

In May, to complement the new range, My Unicorn Garden Cards and Notelets will be launched. This is a creative make-and-do set with stickers that children can use to create unique messages to share with friends and family. Further books will follow in autumn 2021 and beyond.

 

The books will be available from bookshops, RHS shops, all good garden centres, through major online retailers and at shop.rhs.org.uk. Their publication will be marked with a collaborative marketing campaign to reach the extensive family and school audiences of both Scholastic and the RHS.

 

These are the first RHS-licensed publications from Scholastic following the announcement of a major RHS partnership with the respected children’s book publisher in August 2019. The partnership encompasses a wide range of children’s publications, including sticker and activity books, handbooks, illustrated non-fiction, board and colouring books, annuals, e-books and journals.

 

All the publications will make use of the vast range of expertise available to the UK’s favourite gardening charity as well as drawing on its work with families, schools and children to offer fun, educational and wonderfully designed books that will help to advance the RHS mission: Inspiring everyone to grow.

 

This announcement also coincides with the continuing development of the RHS range of children’s products supported by a special style guide, both of which were announced at BLE 2019. The charity is addressing this growing young audience through a strong focus on children’s products in the coming months. This is especially relevant given the growth in family visits to gardens and parks – along with the much greater time devoted to gardening – during this year’s travel restrictions.

 

Cathy Snow, Licensing Manager, RHS, says: “One of our most important missions as Britain’s leading gardening charity is to encourage children to develop an interest in gardens and gardening. This is underlined by our development of a licensing programme for children’s products – and who better to help us communicate our message than one of the most admired names in children’s publishing? These activity books, which both inform and entertain, are a marvellous introduction to the wonders of wildlife and the joys of gardening.” 

 

Elizabeth Scoggins, Publisher – Non-fiction, Licensing and Brands for Scholastic UK, adds: “It is a privilege to be working with the RHS, the UK’s most-loved gardening charity. 2020 has made everyone really appreciate opportunities to be outdoors and to explore nature on our doorsteps. We look forward to publishing books that inspire children and families to discover the wonders of plants, wildlife and the outdoors using the expertise and passion of the RHS.”

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