In This Issue
Winnersh Garden Centre partly re-opens after floods
Storm Dennis takes the shine off sales
Celebrity joins fight to prevent garden centre closure
Two tickets to the new Greenfingers Summer Ball up for grabs for top fundraising garden centre
Highfield Garden World gets green light for £2m expansion
Volunteers needed to support Garden Re-Leaf Challenge
Dennis is a menace to Primula
Key retailers to headline GIMA Day Conference
Mr Fothergill's triathlete to make Garden Re-Leaf debut
Grass seed sales soar by 40% over the past two years
Garden centres kick off 2020 with positive sales in traditional and non-traditional categories
Glee’s Retail Lab shortlisted at Exhibition News Awards
Wild bird and pet food producer opens product showroom
Get your own copy of GTN Xtra
HTA expresses concerns over immigration policy
Garden Care category survives the storm
Menacing effect on growing media sales
Wild Bird care sales blown away too
Under cover sales for Veg-2-Gro
David Austin Roses appoints Paul Manley as Wholesale General Manager
The best of last week's
Plans to build 200 homes on garden centre site rejected
Denys E. Head finalises sale to Haskins Garden Centres
Klondyke holds furniture and outdoor living showcase
Westland set to launch biggest ever peat-free ad campaign
Garden Centre Photo Tours
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Westland set to launch biggest ever peat-free ad campaign

Westland Horticulture will launch the biggest ever advertising campaign for peat-free compost this spring, investing £1.5million in a New Horizon TV campaign.

 

Westland’s New Horizon campaign, developed under the theme “Greatest Grow on Earth”, is a celebration of growing. The campaign, which is set to reach 20 million households from April this year, forms part of Westland’s commitment to lead the move towards more sustainable growing media products and promote peat-free or heavily peat-reduced products across all its communication channels in 2020.

 

As part of its peat reduction strategy, Westland has invested £35 million into developing peat alternatives over the past 18 years and has also spent £5 million promoting peat-free and peat reduced alternatives to consumers since 2007.  

 

New Horizon has been developed using Westland’s latest advancement in peat replacement technology, BIO3™.  It will be the first peat-free compost to be advertised on TV, and Westland believes it could become its best-selling compost ever.

 

Keith Nicholson, Marketing Director for Westland commented: 

 

“New Horizon is the result of 18 years of research and development and represents a game changer in peat-free compost. Consumers no longer have to make a choice between performance and sustainability. First and foremost, this is a high performing compost which offers excellent growing for gardeners.  


“We are really excited about New Horizon and its growing potential, and this campaign will help spread the message that gardeners can make a sustainable choice without compromising on performance.”

 

New Horizon comes in three varieties – all plant, all vegetable and a tomato planter.

 

 

 

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