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Chris Pateman appointed Chair of Horticultural Trades Association
November trading sets new records
More double-digit plant growth
Ramraiders target Webbs but leave empty handed
Stax seals distribution deal with Flymo and McCulloch
German minister defied Merkel to push glyphosate extension through
Garden Re-Leaf 2018 registration now open
RHS reviews future of 'Perfect for Pollinators' labelling
Torwood Garden Centre wins hat-trick at business awards
Town & Country goes from strength to strength
Haskins donates toy reindeers to Children’s Hospital
Santa arrived in style at Squire’s Garden Centres
GCA Christmas Regional Winners Announced
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Lighting brightens up garden product sales
November growth for growing media sales
Sweet moment as new Christmas record set
BIZZ Holland present at IPM Essen 2018 with 60 participants
Get your tickets for the Party for Perennial
The best of last week's
We cleared out Homebase management too quickly, confesses parent company's new CEO
Glyphosate licence approved for 5 years
Brookfields becomes a winter wonderland
Santa Paws delivers memorable experiences for Pet Owners
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Brookfields becomes a winter wonderland


No, your eyes are not deceiving you – the first snow of the winter hasn’t fallen on low ground yet. But this eye-catching display at Brookfields Garden Centre, north of Nottingham, is certainly making an impact.


These pictures were sent to us by garden centre trainer and consultant Ian Boardman, who was suitably impressed with the display and wanted to find out more about it.

So Ian approached Julie Dachey, Marketing Manager at Brookfields, who told him the story behind the display.


"The film industry experts Snow Business have many techniques in their armoury for creating amazing effects,” said Julie.


“Their portfolio includes 'The Chronicles of Narnia', 'Quantum of Solace', Harry Potter and most Christmas advertising on TV featuring snow. So we are truly in the hands of experts.


“The day the snow falls at Brookfields has become a trigger for Christmas spirit with our customers. The response has been really rewarding this year with many customers going out of their way to compliment us on the display which supports our decision to invest in this major aspect of our Visual Merchandising concept every year.


“We also run a real effect snow fall machine during busy weekends which adds to the festive feel and offers another dimension to our Grotto experience."


If you can match Brookfields’ amazing winter display let us know.


Ian Boardman is Director of Ibbis (UK) Limited, the garden centre growth and profit specialist.



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