Despite it only being February, every retailer knows that now is the prime time to plan ahead for Christmas 2018. This was demonstrated by the fantastic success of the Harrogate Christmas & Gift Fair earlier this year where emerging trends were clear to see.
Reflecting their passion for design and quality, Floralsilk launched their impressive Christmas Collection for 2018 with an exclusive collection of Christmas tree ornaments, wreaths, garlands, trees and wintery foliage and it was a great opportunity to see what the fashion will be for the year ahead.
Very in vogue and receiving huge interest was nature inspired tree trim. 2018 is clearly the year for ornithologists as bird themed decorations topped the table with the Christmas robin once again proving to be a best seller. Floralsilk’s new more ornate, jewelled and feathered birds were also highly desirable along with sparkle dragonfly clips, with the fashion for decorations on versatile clips and picks going strong accounting for three out of the five best selling items.
Another theme emerging for 2018 is the desire to bring a little bit of sparkle into our lives with shimmering baubles, glitter clips and sparkling foliage sprays and garlands proving incredibly popular. Floralsilk’s extended LED collection also confirmed this trend with their LED bauble garland, LED Starburst and outdoor Cone Trees all being very well received.
In terms of colour ways, despite the pantone colour for the forthcoming year being ultra violet, rose gold decorations were all the rage at the show selling across the board along with the more traditional gold and silver.
In keeping with going back to nature, one individual item in particular had a brilliant debut – the glass Land Rover tree decoration exclusive to Floralsilk. New for this year and available in three colours, this popular ornament depicting a car returning home with the family Christmas tree, caught the attention of many a retailer.
Moving on from Christmas and stepping into Spring, Floralsilk’s stunning 2018 floral collection will be on display at the Spring Fair at the NEC. As the buzz around replica flowers and plants continues, with many retailers growing their collections to keep up with consumer demand, Floralsilk is helping to drive this growth, with hundreds of new items launching at the Fair including pretty hand-tied bouquets, well-priced single stemmed roses & peonies and trendy hanging orchids.
Predicted trends for this year are attractive natural blossom arrangements in simple bottles giving that ‘freshly picked’ look and for that centrepiece feel, hydrangeas are bang on trend and make a great focal feature for any room.
As well as beautiful floral items, Floralsilk are also bringing new varieties of eucalyptus, lambs ear, ferns, smilax and ivy along with contemporary potted succulents, cacti and lifelike moss to the Spring Fair. ‘It seems consumers can’t get enough of our greenery’ says Managing Director, Liam O’Flaherty, ‘they are mixing our foliage and floral stems with fresh flowers to create their own authentic mixes’.
It’s worth placing your orders pronto if you want delivery in time for this year’s early Mother’s Day though as it’s only four weeks after the end of the Spring Fair!
Spring Fair, NEC, Hall 2, Stand 2F04