In This Issue
Happy Christmas to all our readers
Open letter about peat stirs up a twitter storm
Open letter correction from Beadamoss
It’s the most jumperful time of year - raises over £8k for Greenfingers
Mark your diaries – Glee is back bigger & better than ever
Dobbies announces winners of ‘Not Your Average Community’ campaign
Inclusion and diversity consultant at GCA conference
A taste of Yorkshire spirits for Bradford Garden Centre
12 page GIMA Awards Special in GTN November/December 2021 Issue available on-line
Dobbies fundraises £100k for National Charity Partner Teenage Cancer Trust
Sustainability on the menu for Johnston & Jeff
57 garden centres vie for Christmas Greatness in GTN's Greatest Christmas Awards
Experienced Field Sales Agent
Area Sales Agents Required
Area Manager South England
Get your copy of GTN Xtra
Scarlet Opus presents merchandising trends
Unpredictable seasons cause ‘confused’ plants to flower at the wrong time
The best of last week's
An Open Letter on the use of peat
Plans to phase out the use of peat in the amateur horticulture sector
Garden centre expands following nursery acquisition
Woodmansterne features in hit BBC2 show
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
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Scarlet Opus presents merchandising trends

The British Home Enhancement Trade Association (BHETA) is hosting a webinar on Wednesday 12th January with future insights and trends agency, Scarlet Opus, on what kinds of merchandising and POS stand the best chance of engaging with consumers today ... and why.

 

The 30-minute webinar will be presented by popular speaker Phil Pond who will reference the key issues, opportunities and trends that will provide the shopping experience consumers are seeking and how best to utilise these in presenting products to those consumers, in-store, online or in print.  

 

Specifically, Phil will share:

  • The detail about which styles of POS and merchandising will make the consumer's purchasing-decision easier
  • How best to support retailers and create with them partnerships that are genuinely mutually beneficial
  • How merchandising and POS which engages consumers can create thousands of ‘brand champions’
  • Why 'merchandising' product (as opposed to 'displaying' product) will create higher sales at higher margins  

Following the presentation delegates will have the opportunity to ask Phil any question that is trend-related, whether about consumer behaviour, design or sector.

 

For more information and to register for the event, contact Zara in Member Services on zm@bheta.co.uk.

 

Chief Operating Officer of BHETA, Will Jones commented, “This will be a really good opportunity for BHETA members to explore the best ways to acknowledge and utilise current trends in their point of sale and retail support materials.  I’m expecting a great turn out for what will be a really practical session.”

 

More details of BHETA’s events programme can be found on the BHETA website www.bheta.co.uk.  

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