In This Issue
MEP's vote to ban glyphosate completely by 2022
Bunnings to test smaller format stores in urban areas
Bents open Winter Food Market in Open Skies
Xylella fastidiosa: UK secures added EU protections
New £1 million garden centre creates 25 jobs
Garden King to open 'Granny Grotto' supporting Alzheimer's Society
Hot October dents gardening but Christmas sales grow
Industry backs Glee at Spring Fair 2018
Breaking new ground at Allensmore Nurseries
Cultivation Street announces new sponsor for 2018
DLF Seeds Ltd confirms exclusive deal to distribute MossOff Chemical Free in UK
Haskins in Roundstone supports sensory room project
HRFC Colts are in the pink thanks to Outback
Thrive gardeners visit Notcutts Oxford and create a haven for wildlife
Dobbies name two Christmas Charities for the first time
Get your own copy of GTN Xtra
Fordingbridge chairman Edward Way retires
Suki Angels and Snowmen lead the way
Pumpkin twins’ giant beats their own record!
Gardening in pots drives garden product sales
Dare to be different! Programme update for HTA Marketing Forum
Preparing for next year
GARDENA unveils new route to market with sales agents
Orchid sales up by 70%
The best of last week's
Gardman reports £1.5m loss - but earnings soar by 50%
Xylella fastidiosa: how Italy has tackled the problem
Yobs smash up community garden centre
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
CEO of Jamie's Italian confirmed for headline keynote at Casual Dining
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GARDENA unveils new route to market with sales agents



GARDENA has recruited a dedicated network of sales agents to build brand presence and boost sales into garden centres.

 

Twelve experienced and well-known agents will service garden centres in the UK. This dynamic team of agents have had many years of practical experience in the industry.

Garden centres will be able to call upon these agents to provide top quality products to garden centre retailers with a speedy delivery time, as stock will be delivered straight from GARDENA’s factory in Germany. Direct deliveries will be available from November 6 in order to ensure retailers are prepared ahead of the 2018 gardening season.

 

“We are delighted to have a driven team of agents on board to forge even closer links with our passionate customers, as we continue to invest in our innovative products. We felt the best way to show our commitment to the UK market was to work with sales agents given their phenomenal understanding of the retail market, which we are confident will contribute to a buildup in sales in the UK,” said Paul Simpson, UK National Account Manager for GARDENA.

 

GARDENA is also supporting the introduction of these sales agents by continuing to invest in TV advertisement, with a second nationwide TV campaign expected to launch in 2018. This will cover print and digital media as well. In line with this, GARDENA has fantastic promotional offers for garden centres for 2018 and is also continuing to invest in their Ambassador Store Initiative in the UK, which was rolled out earlier this year.

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