Kent & Stowe silent sales assistant builds Lawn spend
Everyone aspires to have a nice lawn, whether it is a beautifully manicured centre piece or simply a focal point for family social activity. It is no surprise that the combined sales of Lawn Seed and Fertilisers in the UK is estimated to be in excess of £100 million.
Although this is a huge and important category, how often do we see consumers visit a store for say a bag of lawn fertiliser and leave with just that, missing all the accessories that would help them to achieve the results that friends and neighbours admire.
Kent & Stowe are masters of space management and are experts at ‘stretching the basket’ by merchandising linked items alongside high profile product groups. This has the advantage of ensuring gardeners have all the right equipment to complete the job and most importantly creating incremental sales for retailers.
Natalie Searle, Head of Marketing commented “Customers often don’t know what they need, but help is at hand. The Kent & Stowe Lawn Care silent sales assistant display unit sited alongside fertilisers and seed provides clear pictorial guidance on selecting the right tools for the right job. Measuring only 85x120cm, this space efficient compact unit holds all 13 products in the Lawn Care range. It encourages consumers to spend more and to complete the task achieving better long term results.”
The range comprises essential products from garden rakes, cutting tools to specialist weeders including the traditional stainless steel daisy grubber. Beautifully handcrafted tools to make any job easier helping create healthier lawns all year round.