In This Issue
When will the For Sale sign go up at Wyevale GCs?
November starts with a bang for Ponsettias
Residents oppose housing plans for Klondyke Cheshire site
Garden centre customers update their wardrobes for new season
German buyers at ‘Meet the International Buyers’ event
SmartPlant app aims to lighten load on plant staff
Martin Stewart apologises over Santa tickets as 10,000 requests crash website
Vitax announces groundbreaking charity partnership
Kent & Stowe silent sales assistant builds Lawn spend
Bonnetts Garden Village opens for business
Holly and Mistletoe Auctions return to Burford Garden Store
Santa's grottos at Squires raise money for charity
Hillier celebrates the Magic of Christmas
Tong launches its biggest ever Christmas weekend event
Cheeky innuendo takes garden centre customers by surprise...
Get your own copy of GTN Xtra
Helen MacDonald appointed HTA Council representative for Scotland
Christmas plants lead November upturn
EU fails to resolve glyphosate issue yet again
Wonderful boost for vertical gardening
Haskins Garden Centres announces competition to celebrate National Tree Week
Poppy feeder sales up by 57%
Hortipak continues support for HTA National Plant Show
Angels increase lead at the top of Christmas chart
Turnover up at Wyevale-owned Woodcote Green
Agent for Briers in the South East leaves company
The best of last week's
"Garden Centre of the Future" planned for new outlet retail centre at Downtown Grantham
RHS licensing a stepping stone to success for Kelkay
Smart Garden Products expands export team
The Pied Piper of Melville - GTN's interview with Nicholas Marshall
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Bridport centre's curvaceous £1m restaurant takes shape
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Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700


Kent & Stowe silent sales assistant builds Lawn spend

 

Everyone aspires to have a nice lawn, whether it is a beautifully manicured centre piece or simply a focal point for family social activity. It is no surprise that the combined sales of Lawn Seed and Fertilisers in the UK is estimated to be in excess of £100 million.

 

Although this is a huge and important category, how often do we see consumers visit a store for say a bag of lawn fertiliser and leave with just that, missing all the accessories that would help them to achieve the results that friends and neighbours admire.

 

Kent & Stowe are masters of space management and are experts at ‘stretching the basket’ by merchandising linked items alongside high profile product groups. This has the advantage of ensuring gardeners have all the right equipment to complete the job and most importantly creating incremental sales for retailers.

 

Natalie Searle, Head of Marketing commented “Customers often don’t know what they need, but help is at hand. The Kent & Stowe Lawn Care silent sales assistant display unit sited alongside fertilisers and seed provides clear pictorial guidance on selecting the right tools for the right job. Measuring only 85x120cm, this space efficient compact unit holds all 13 products in the Lawn Care range. It encourages consumers to spend more and to complete the task achieving better long term results.”

 

The range comprises essential products from garden rakes, cutting tools to specialist weeders including the traditional stainless steel daisy grubber. Beautifully handcrafted tools to make any job easier helping create healthier lawns all year round.

 

www.kentandstowe.com

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