In This Issue
Suttons Seeds acquired by T&M
Lockdown 2 hits sales, but volumes still ahead of last year
Festive announce Christmas 2021 showroom opening dates
Not your average garden centre - Dobbies launch Christmas Ad Campaign
Fosseway Garden Centre make the right choice with Corby & Fellas’ WinRetail system
Lockdown 2 leaves garden centre car parks empty after record sales for October
‘New Gardeners’ fuel record October plant sales
LOFA reports severe disruption at UKs three main container ports
Primus expands with new sales team
2020 is declared a ‘record year’ for compost by The Greener Gardening Company
Why gardening is a lifesaver in lockdown
Ivyline commits to eradicating plastic packaging
Neudorff announces climate-neutral production
DJ Turfcare’s new Autumn Lawn Treatment now endorsed by the Royal Horticultural Society
BPOA & Peter Seabrook continue to fund young talent
Plant Based Podcast TV sparks gardening joy
Spring Fair to be replaced by "Spring Fair @Home" on the Spring Fair website
Get your own copy of GTN Xtra
Garden centre offers £200 reward after theft
RHS confirms gardens will remain open
Real gardening activity shifts sales
Blue Skies in Lockdown at Vitavia
October Christmas drops by 13%
‘Meet’ Rolawn online at the first ever FutureScape VIRTUAL event
Will 'New Gardeners' be as active on Wildlife and Wild Bird Care?
Composite Prime launches reward scheme for installers and stockists
Napoleon Grills to sponsor Kitchen Stage at Camp Carfest 2021
The best of last week's
Garden centres in England and Scotland can stay open - now is the time to review Covid-19 safety
Kaemingk to open UK showroom
British Garden Centres open their 58th centre at Thatcham
Westland rolls out innovative new hosepipe technology
Retail Equipment Limited acquire Greenkey Garden & Home
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Bringing the outside in for naturally happy pets with Penny & Pepe
Meat-first ingredients in new Wagg range
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Not your average garden centre - Dobbies launch Christmas Ad Campaign
Dobbies unveils Christmas advertising campaign for 2020

Dobbies have unveiled their brand-new Christmas advertising campaign. The Joy of Dobbies brings to life the magical experience of a trip to Dobbies during the festive period.

 

Impactful and unexpected, there are three hero TV ads which feature their own unique characters including Freddie the poodle enjoying the wind in his fur as he sledges down a mountain, Elaine living out her on-stage fantasy while it’s raining mince pies and Brian indulging in a creamy hot chocolate in a hot tub overflowing with Christmas baubles.

 

All are an entertaining ode to the fact that nothing that beats the feeling of a trip to Dobbies at Christmas and feature original scores from acclaimed Jazz musician, Ola Onabulé.

 

Strategically, the campaign also launches Dobbie’s new positioning, Not Your Average Garden Centre.

 

 

 

 

Graeme Jenkins, CEO of Dobbies said: “This year’s Christmas adverts have a fresh creative approach. Our research has shown that more than a fifth of Brits are more excited about Christmas than ever before and we’ve tried to capture that magic of the festive season through our ads and put a smile on consumers’ faces.

 

“Our diverse seasonal offering from gifts and decorations, trees and houseplants, to food and cookware essentials mean we offer consumers a convenient and enjoyable Christmas shopping experience.”

 

The campaign is the first from London-based retail specialist ODD, who were appointed early this year as Dobbies’ creative and strategic agency.

 

Nick Sickland, Executive Creative Director of ODD, said: “For the Christmas fan, a festive trip to the garden centre is a quintessential part of the winter calendar. We wanted to help Dobbies own this pilgrimage in a way that felt different and standout in the competitive landscape that is TV Christmas. We're excited to help spread the joy of shopping at Dobbies nationwide.”

 

Mince Pie Dancer: https://www.youtube.com/watch?v=sTFb6oauCh4

Festive Thrills: https://www.youtube.com/watch?v=HtfTzmwHBhs

Decoration Indulgence: https://www.youtube.com/watch?v=fkHRxgCmbw0



Survey of 2,007 nationally representative UK respondents (aged 16+) undertaken in October 2020 by Censuswide.

 

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