Cultivation Street, the UK’s community and school gardening campaign pioneered by TV gardener David Domoney, announces Syngenta and their Calliope brand as the new sponsor to take the campaign into 2018.
Jodie Sara Vale, Marketing Communications Manager for Syngenta Flowers, said, “We are really excited to be the new sponsor for Cultivation Street with our ‘Colour Your Life’ Calliope® geraniums. It’s an absolutely fantastic way to support the super stars in the community who put in so much hard work, dedication, and kindness to enrich green spaces and the lives of those people around them. We are proud to be part of the programme and can’t wait to see the entries for the 2018 competition section of the campaign!”
The Horticultural Trades Association (HTA) have sponsored Cultivation Street for the last 5 years, and immediate-past president Adam Wigglesworth from Aylett Nurseries said, “We are delighted to see the campaign continue to grow into its 6th year - what an achievement. Now with another horticultural heavyweight firmly behind it, it will keep growing. Community and school gardening is so important, and this is a campaign the industry can feel proud of.”
David Domoney, campaign founder, says, “Cultivation Street is now in its 6th year and has built up a significant momentum and ambition. It’s truly humbling to have had so much interest in supporting the campaign after 5 years of HTA sponsorship came to its end. The HTA have been great partners and will always be a part of our heritage. Keeping it horticultural was key, so we awarded sponsorship to Syngenta. They are bursting with energy to promote the activity of gardening up and down the streets of Britain, and they truly believe that every child should be able to experience growing plants.”
Cultivation Street now boasts its own online video channel - Cultivation Street TV, a help-line for new gardeners, an ambassador scheme, a whole host of growing and fundraising guides, a huge national competition, a monthly newsletter, an ever-growing community of communities on social media, as well as coverage on television and in national newspapers and magazines.
New for 2018 will be the mentor scheme, where new communities, schools and neighbourhood street gardeners will be paired with experts who have achieved great successes with their own projects, and will offer help and advice to others who are getting started.