First deliveries of New Horizon’s BIO3 peat-free compost launched by Westland at Glee have started appearing in garden centres.

The launch is the result of £35 million investment over 18 years, delivering the features of a high quality compost with the added benefit of being peat-free, organic and sustainable.

Westland says significant marketing and communications will raise consumer awareness and drive people to stockists. The product has already received “Best Buy” recognition by Amateur Gardening magazine, as well as being featured in The Daily Telegraph and Gardening Which? magazine. An extensive press campaign will run throughout the season.

The new product is produced from three key natural ingredients which make it indistinguishable in performance, appearance, smell and texture from peat based products. These are:

1.      Biofibre – a natural nutrient rich fibre which locks on to the root and ensures the fast, effective transfer of nutrients and moisture to the plant

2.      West+ - a wood fibre which creates the optimum soil structure and air flow to deliver the strong root growth

3.      Coir+  - which stores and releases moisture and nutrients for longer.

There are three New Horizon BIO3 products in the range - New Horizon All Plant Compost (20 litre £3.99, 40 litre £5.99 and 60 litre £6.99); New Horizon All Veg Compost (50 litre £6.99) and the New Horizon Tomato Planter (£4.99).