Glee will introduce an app this summer designed to help suppliers and retailers to get the most out of their time at the show.
Developed in response to the industry’s feedback, the new AI-powered event matchmaking solution - from market-leading experts Grip – works on a platform that has already proved its worth at leading events across the globe.
Visiting retailers will be able to better measure – and even increase - their ‘return on time’ spent at the show through personalised exhibitor recommendations, and an easy to use meeting scheduling function. The app will also include an overview of the exhibition’s wider educational content and seminar programmes.
For exhibitors, it provides a powerful new way to generate leads and manage meetings.. Exhibitor-focused features include the ability to filter and refine visitor recommendations via smart recommendations, as well as meeting delegation across the sales force. The smart meeting link makes it easy to invite existing clients to meetings, and an inbound leads section highlights the retailers interested in your company.
The app is fully integrated with Outlook, Google Calendar and Apple iCal.
Glee’s event director, Matthew Mein, said: “We’re excited to announce the introduction of the new Glee app. The industry has been calling for such a tool for some time, but we wanted to ensure we had the best possible platform at our disposal before launching. Grip has a great track record, and utilises responsive, live data to provide the most efficient and hardworking ‘matchmaking’ tool for both our exhibitors and visitors, helping to improve and increase the exhibition ROI for both. We look forward to rolling out the Glee app, and working with the market to make it go-to tool.”
The app will be available on Apple and Android from early June and a web-based platform will ensure accessibility across all platforms and devices.