In This Issue
Cultivation Street LAUNCHES Illumination Street
Christmas and indoor gardening beat the rain
Bumper week for Christmas product sales
Harnessing the Power of Social at the HTA Marketing Forum
Customers source plants using latest technology
Tom Chambers Wild Bird Care continues to fly
Environment Minister to address Cultivating Retail audience
Christmas unveiled at Bents Garden & Home
Vitax launches additions to key brands for 2020
Rockin Pebbles rock the nation as Deco-Pak helps retailers to expand the growing play, hobby and gift categories
RHS endorses Plankbridge shepherd’s huts
AQUA 2019 brings out the superlatives
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Garden products maintain 5% growth
Wet weather effects growing activity
Plant sales take a hit
How can environmental solutions & sustainable applications advance commercial horticulture?
Kyle joins the Plant Health Professional Register
The best of last week's
Blue Diamond reports record first half profits of £7.6m
Woodlodge win Choice Marketing Sundries Supplier of the Year Award - UPDATED - More photos added
Nursery spearheads broadband rollout to remote areas
Evergreen Garden Care launches new UK website
Garden Centre Photo Tours
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Evergreen Garden Care launches new UK website


Evergreen Garden Care, the company behind Miracle-Gro and Roundup, has launched a new UK website as part of the company’s international refresh of its digital platforms.


The LovetheGarden website has been built on the same platform as its international counterparts, creating a consistent International website presence which combines both shared and local content.


The look of the new website has also been given a sleek and modern refresh and offers improved user experience thanks to its mobile optimised web design.


With over 600 of articles, the new website is a hub for any keen gardener or gardening amateur and includes helpful tips and advice on how best to care for your outdoor and indoor space. The new categorisation of articles has helped to aid users by breaking articles into relevant topics, so users can find the help or inspiration they need with ease, whether that be how to look after indoor plants or how to create a small garden.


Headed up by Joanna Weston, Group Head of Digital Marketing, the project took six months and has already seen some great results with a 29% reduction in bounce rate year on year.


Speaking of the new website, UK Digital Marketing Manager, Frode Hernes said, “As 50% of website traffic comes from mobile users, we really wanted to optimise the mobile website to provide a better experience for users. With the new website, I think we have achieved this, as well as producing a more consistent brand across all the countries we operate in.


“We have already received some positive feedback to the changes and are looking forward to developing our digital platform more in the coming months.”


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