Glee 2025, the UK’s leading garden and outdoor living trade show, is delighted to welcome FYRON as one of its newest exhibitors. From 16th – 18th September at the NEC Birmingham, visitors will have the opportunity to discover FYRON’s Grill Guru and Inferno ranges, two dynamic collections of outdoor cooking solutions set to heat up the UK market.
As a Netherlands-based manufacturer with a strong European presence, FYRON is bringing its signature style and performance to British garden retailers for the first time.
Ahead of their Glee debut, we caught up with JoeFormisano, Sales Director at FYRON, to find out what visitors can expect. “We chose Glee as it’s the ideal platform to introduce the Grill Guru and Inferno ranges to the UK market” says Formisano. “The timing aligns perfectly with the launch of our 2026 collection, which includes new Kamado models, gas BBQs, and other innovative cooking devices.”
FYRON will showcase its flagship Grill Guru range, premium kamado grills available in four sizes, a gas BBQ range, and a comprehensive accessory range. Known for their durable refractory ceramic construction, excellent insulation, and ease of use, Grill Guru products strike the ideal balance between performance and affordability. Each ceramic shell is backed by a 20-year warranty, making it an exceptional value proposition for retailers and end-users alike.
Visitors can also expect an exclusive first look at the Inferno series, FYRON’s new entry-level kamado line. Available in two sizes and presented with a tailored accessory package, Inferno models are supplied on ready-to-go display units designed for effortless in-store merchandising.
“We’re creating a dynamic and engaging experience on our stand,” adds Formisano. “There’ll be an outdoor demonstration area where visitors can see our products in action and experience their quality and performance up close.”
With a sharp focus on helping retailers maximise sales potential in the outdoor cooking category, FYRON’s participation in Glee is all about building lasting partnerships.
“Glee provides a focused and targeted environment where key buyers from across the UK garden and DIY retail sector are guaranteed to be present,” says Formisano. “Our goal is to leave with a handpicked group of enthusiastic retail partners who are ready to help us successfully launch and grow the Grill Guru and Inferno brands in the UK market.”
Don't miss FYRON at Glee 2025, stand 12A20-B21, to discover a new standard in kamado grilling and outdoor cooking innovation.
Glee 2025 promises garden buyers an unrivalled opportunity to discover an exceptional mix of new, returning and long-standing exhibitors. From fresh innovation to trusted favourites, the show is the ultimate destination to explore the latest products, connect with industry leaders, and gain valuable insights into emerging trends. Make sure to mark your diaries for 16th–18th September 2025 and be part of the event that continues to define the future of garden retail.
For more information, to register your interest in exhibiting, or to secure your free ticket to Glee 2025 please visit www.gleebirmingham.com or call +44 (0)203 3545 9752.
