In This Issue
Dobbies buy Johnsons of Boston
Best Easter fortnight since 2012 - GTN Bestsellers exclusive analysis
Iglu 360 is the perfect outdoor dining experience for garden centres
Partnership blooms as 'Caulders at Scotmid' springs up
Easter sales records, reports GTN Bestsellers
Dobbies announces ‘Not Your Average Gardener’ awards
Industry help gets horti education unit back up and running
If plants are in stock they are selling
RHS and BBC launch ‘grow and show’ competition
Deco-Pak marathon Mar-CHING for Garden Re-Leaf Day
New rules allowing socialising in gardens deliver strong boost to garden centre sales
Squire’s financial results encouraging despite challenges
Large Fire at Longacres Shepperton - UPDATED
Nicholas Marshall returns... again
Jumping for joy as Cardwell Garden Centre re-opens
Gardening voted as one of the most popular pastimes
Bents announces fundraising total and welcomes new charity
Lawns and gardening promote better mental health
Desch Plantpak presents: Colour Your Story, autumn/winter
Inside Outside... A New Beginning for the garden market - Read GTN's March Issue on-line now
Get your own copy of GTN Xtra
Planters announce closure for Duke of Edinburgh's funeral
Gaps on shelves as sales stay high
Zoo proposal for former garden centre rejected
50% more veg being grown
One million take part in record-breaking RSPB Big Garden Birdwatch
Growing Media up by 109%
Watch Your Back! returns with new scheme designed to keep everyone in horticulture sun protected.
Buckingham Palace Garden to open to visitors
RHS and Ulster Weavers announce new kitchen textiles range
Wildflowers for The Queen - a celebration of wildflower meadows
The best of last week's
Easter thank you to growers, manufacturers & distributors from British Garden Centres
Derek Bunker adds his thanks to suppliers for "their efforts throughout this amazing period in garden centre history"
East Yorkshire garden centre sells for £1.5m
Garden Centres re-open in Scotland... and it snows!
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Squires Badshot Lea - Christmas 2020
Perrywood at Christmas 2020 - with correct photo gallery now...
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Vital to launch educational Pet Club
Dog theft increases by 19% during lockdown
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Vital to launch educational Pet Club

 

Vital Pet Group is launching Vital Pet Club this month. The aim of the club is to become a destination for pet lovers, providing education about care and key brands available in the specialist sector.

 

The Club is being managed by vet and pet specialist PR and marketing agency Companion Consultancy, which has recently been appointed as sole marketing agency for all companies within the Vital Pet Group. The Companion Consultancy team of veterinary surgeons are producing expert content specifically for the site. 

 

Vital Pet Club will offer pet owners the chance to sample new and existing brands through competitions and giveaways and help provide feedback on pet product development projects. By raising awareness of the features of key products and showing how they can benefit pet health and wellbeing, the site aims to help drive traffic into specialist on a national and regional level. 

 

Vital Pet Group’s Innovation Consultant, Cath Jesse (above) says, “We want to create awareness of some of the great brands that are available in specialist. Not all brands immediately command the attention they need for retailers to feel confident about stocking.

 

"This initiative will be especially helpful for newly established brands or product lines, best-selling brands from overseas that are launching in the UK for the first time and those from new suppliers, helping to support innovation in the channel. It will also create a destination for pet owners seeking problem solution or answers to their questions, which also creates an opportunity for established brands.”

 

Hetty Mulhall, Account Manager at Companion Consultancy, is the site editor and notes that the project supports the whole trade.

 

“We’re looking to support both retailers and suppliers with this initiative," said Hetty. "Vital’s approach is very much about creating positive partnerships with customers and brands to improve their business and this is just one of the ways they are building strength through the supply chain.

 

"Our job is to provide credible, high quality information that pet owners can trust and we’re excited to see the community grow in the coming months.”

 

Visit Vital Pet Club at www.vitalpetclub.co.uk

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