Grass Gains, the innovative lawncare brand transforming the UK gardening retail market, has announced the appointment of Steve Harper as its new Managing Director, effective April 1st, 2025. 

Harper, formerly CEO of Southern Trident and Chair of the Responsible Sourcing Scheme, brings a wealth of industry experience and a strong track record of delivering sustainable growth and innovation.

With a distinguished career in the horticultural sector, Harper has been a leading voice in responsible sourcing, sustainable gardening, and driving new product development. His leadership at Southern Trident saw the company establish itself as a major player in the peat-free growing media market, and his work with the Responsible Sourcing Scheme has been instrumental in shaping sustainable practices across the industry.

Steve Harper expressed his enthusiasm for joining Grass Gains: “I am incredibly excited to be joining Grass Gains at such a pivotal moment for the business. The team is bringing a fresh, whole new approach to lawncare that resonates with modern UK gardeners who want effective, sustainable solutions. I look forward to working with the team to build on their success, grow the brand, and continue to make a real impact in the market.”

Grass Gains has quickly established itself as a disruptor in the lawncare sector, offering innovative solutions tailored to today’s environmentally conscious gardeners. With Harper at the helm, the company is poised for strong growth, reinforcing its position as a market leader.

Rob Landymore Co-Founder of Grass Gains, welcomed Steve’s appointment: “Having Steve on board is a huge step forward for Grass Gains. His experience, industry insight, and passion for sustainable innovation will be invaluable as we continue to expand.”

Henri Lansbury Co-Founder of Grass Gains, added: “We are looking forward to an exciting period of growth and development, and Steve’s leadership will be crucial in driving the business forward over the coming months and years.”