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Blue Diamond get set to buy Harlow Garden Centre
Scope for stockists to increase sales via up-selling with Meadow View Stones NEW POS
Happiness is just a few weeks of warmer weather away
Revealed: The Top 20 Bestselling Plants of the Week
Chichester College garden wins top award
How to win space on garden centre shelves
Soft Landscaping Contracts Manager
Junior Buyer: Garden Care
Garden Centre Assistant Manager (Hampshire)
Grounds Maintenance / Contracts Manager (North & Midlands)
Garden Centre Assistant Manager (East Sussex)
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Blue Diamond’s Stuart Whalley is promoted to Head of Product Development
Eureka! Solar Light Bulb is a bestseller
Cucumbers, beans and courgettes lead the way
Multipurpose compost keeps sales on a high
Wildlife World returns to major US exhibition
Flopro launches huge consumer media campaign
HTA National Plant Show – supporting Home Grown Plants
Inside the April issue of Garden Trade News
Bestsellers Top 50 charts every week
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All the latest news from the world of garden centre catering
Matthew Algie launches Espresso Warehouse catalogue
Award-winning ice cream producer's new-look packaging
Natural & Organic Products Europe 2016 opens this weekend
Situations Vacant
Soft Landscaping Contracts Manager
Salary: Circa £30,000
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Junior Buyer: Garden Care
Competitive salary
 
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Garden Centre Assistant Manager (Hampshire)
Salary: £30,000 - £31,000
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Grounds Maintenance / Contracts Manager (North & Midlands)
Salary: £35,000 - £40,000
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Garden Centre Assistant Manager (East Sussex)
Salary: £18,000 - £21,000
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How to win space on garden centre shelves


GIMA - in association with PP8 Marketing - is running a special one-day interactive workshop on May 10 designed to help manufacturers win valuable shelf space on the sales floor.
 
In an increasingly competitive market, where it is becoming harder to pitch products to garden centre buyers, manufacturers need to have a better understanding of how to get the most from their time in front of decision makers. Creating long-term customer loyalty also offers a significant challenge; with just 0.9 seconds to deliver key sales messages instore*, it has never been harder to create true stand out.  
 
Paula Parker of PP8 Marketing (and previously marketing director of Scotts Miracle Gro) will lead the workshop, and aims to deliver the essential facts regarding building a successful relationship with garden centre buyers. Focussing on developing a ‘seamless shopper’ strategy, the workshop will provide practical and tangible advice that can be quickly and efficiently implemented.
 
Paula will be supported by specialists in branding, point of sale, web and customer intelligence, helping to guide suppliers through the three key stages of building a go-to marketing strategy and ultimately sales.
 
GIMA director, Vicky Nuttall said: “This workshop will be the first under the ‘GIMA Knowledge Exchange’ banner, and I’ve no doubt it’ll be an extremely well attended event. With buyers’ time being squeezed more and more, suppliers are starting to feel the effect of this. This workshop will not only help them to think differently about how they present themselves and their products to both the retailer and the consumer, but it will provide advice that can be applied quickly for instant results.”
 
The ‘How to win space on garden centre shelves’ workshop will be taking place on May 10th at the Stratford Garden Centre, Warwickshire. With limited space available interested parties are urged to book now to avoid disappointment. Booking can be made at www.gima.org.uk and is available to both GIMA members and non-members.
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