In This Issue
Garden Re-Leaf Day 2016 Plantathons hailed a great success
Second Garden Re-Leaf Day Sponsored Walk is a stroll through the country
Weight loss target acheived - thank you for all your help and support
Easter deal on the the UK’s bestselling growbag sundry
Stewart invest £400k to boost decorative planters output
Edward Boult makes it 3 for Grovewell Garden Centres
Will Garden Re-Leaf Day spark sales at garden centres?
British Garden Centres acquires its 10th store
Rising Stars Masterclass held at Barton Grange
Over 90% of planned spoga+gafa exhibition space already booked
Cycling, walking, potting, raffling and quizzing - it's all been happening on Garden Re-Leaf Day 2016
Baby Bio signs up to help Air Ambulance gardening project
Crowders renamed Wolds View by Wyevale Garden Centres
Gordale's Mark says cheese for Swiss experience
Show-stopping turn out for Flower Show Forum
Sales of houseplants grow in February
Wyevale Garden Centres wins 'Best One Stop Shop' award
Tribute for Paul Daniels from Greenfingers supporters
Merchandiser/Area Representative
New Business Manager, Glee
Junior Buyer: Garden Care
Garden Centre Supervisor
Assistant Shop Manager
National Sales Manager Amenity and Landscaping Sector
Customer Service Assistant
Plant Area Manager (Full time, including alternate weekends)
Garden Centre Assistant Manager
Bedding Department Head (Full time, including alternate weekends)
Grounds Maintenance Team Leader / Supervisor
Plant Area Sales Assistant (Full time, including alternate weekends)
Area Sales Manager / Garden Centre & DIY
Get your own copy of GTN Xtra
Garden product sales rise from previous week
Rosemary plants make their Veg-2-Gro mark
Growing media sales witnessing slight slow down
Pictures from The Greatest Christmas Gold-winning Teams
Shakespeare’s New Place chooses nurseries for heritage landmark plants
100th candidate awarded Certificate in Water Conservation
Garden retailers criticised for wasted opportunities
Roundup launches most effective concentrate yet
Zest 4 Leisure expand online management team
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Natural Food Show previews its exhibitor show highlights for 2016
Situations Vacant
Merchandiser/Area Representative
Salary: £20,000 per year
 
Read more»
New Business Manager, Glee
 
Read more»
Junior Buyer: Garden Care
Competitive salary
 
Read more»
Garden Centre Supervisor
Competitive salary
 
Read more»
Assistant Shop Manager
Competitive salary
 
Read more»
National Sales Manager Amenity and Landscaping Sector
Salary: Excellent
Read more»
Customer Service Assistant
Langlands Garden Centre - Leeds
 
Read more»
Plant Area Manager (Full time, including alternate weekends)
West Horsley KT24 6AR
 
Read more»
Garden Centre Assistant Manager
Salary: £18,000 - £21,000
Read more»
Bedding Department Head (Full time, including alternate weekends)
West Horsley KT24 6AR
 
Read more»
Grounds Maintenance Team Leader / Supervisor
Salary: £16,000 - £18,000 - dependent on experience
Read more»
Plant Area Sales Assistant (Full time, including alternate weekends)
Twickenham TW2 5PA
 
Read more»
Area Sales Manager / Garden Centre & DIY
Salary: Attractive
Read more»
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Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700
Garden retailers criticised for wasted opportunities
 
British garden retailers are missing out on huge sums of extra revenue by failing to understand – and maximise – their online advertising, a new report has found.

Leading Google Shopping specialists Dream Agility, whose expertise has been confirmed with an invite into an exclusive Google beta trial for the next generation of online shopping adverts, analysed online garden retailers during the last three months of 2015.

They discovered poorly performing adverts, little optimisation, and a general ignorance about some of the major ways to secure better placed – and potentially cheaper – Google Shopping adverts.

Dream Agility chief executive Elizabeth Clark said: “Garden retailers have got to wake up – they’re throwing away thousands and thousands of pounds in lost revenue through sloppy online advertising.

“In fact, if any garden retailer did get on top of their Google Shopping campaigns, then there’s a substantial opportunity for them to completely dominate gardening shopping online.

“The amount of irrelevant products showing against high-volume search queries shows the size of saving available if retailers had adequate search-term strategies in place – and the uplifts available with the advent of cheaper, more relevant ads, would be magnified even more in the forthcoming months.”

Despite search queries for garden equipment and furniture growing by 14 per cent year-on-year, no single retailer has managed to fully optimise their adverts on the Google Shopping platform.

A lack of understanding around how to title their Google Shopping adverts – known as Product Listing Ads (PLAs) – is seeing most retailers accrue higher costs and lower conversions, while only three out of 53 retailers were running Google promotions on their products, despite this approach typically gaining more sales and more traffic.

Only a quarter of the retailers were making use of every attribute on their PLAs, and ineffective search term strategies are evident for most retailers, leading to increased pay-per-click (PPC) costs and poorer product ranks.

Google Shopping specialists Dream Agility analysed garden retailers during Q4 of 2015. Click here to download the full report.
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