In This Issue
Bents, The Old Railway Line and Haskins Roundstone are The Greatest Garden Centre Teams
Garden Care gets Gold treatment at Aylett's
Customer satisfaction is everything at Scotsdales
Colin Squire awarded prestigious Pearson Memorial Medla
Find out what the best are doing...and copy it!
Rising Stars wins Gold for Westland and the GCA
Economic benefits driving the growth of the green consumer, claims analyst
Homebase to train 80 through Garden Academy next year
E-commerce: softly-softly approach by garden centres?
September has been a disappointing month for garden centre sales
The Gardens Group joins forces with ABF The Soldiers’ Charity to welcome Alan Titchmarsh to Dorset
Strong plant sales as Bents goes back to its roots
STV aims for 10 million
They Loved the Plot all the way to a Gold Award at Barton Grange
Love the Plot stirs the senses in glorious autumn sunshine at Glendoick Garden Centre
Technology can help you educate shoppers says EFSA chairman
Celebrity gardeners awarded honorary HTA membership
The entrepreneur with the 'F--- It! Fund'....
Plantarea Manager - South West
Garden Centre Sales Agents Wanted
Gifts and Homeware Team Leader
Assistant Manager - West Midlands
Commercial Sales Estimator
Contracts Manager
Sundries Assistant - Hampshire
Plant Area Supervisor - Hampshire
A ninth centre for British Garden Centres
Early October queues for Christmas at Whitehall
'Goldilocks Scenario' will boost garden industry...for now
James Whiteley wins Young Entrepreneur of the Year Award
Floaris Boskoop Presentation days: Autumn and more…
HTA plan for Chelsea presence
Bulbs sales get Garden Radio sales help from Johnny Walkers... and the bake off
Orchid product sales beat all growth records
A touch of frost? Yes, please!
Save the Date: HTA Marketing Forum 2015 – Tuesday 10 November
10 out of 10 for Taylors Bulbs
New General Manager role for Highfield Garden World
Whose tree will be fit for a Downing Street Christmas?
Greenfingers Glovies prove lucky for the Irish
Crest established as leading player
Technical difficulties delay bumper issue
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Blossoms at Torwood Garden Centre voted Cafe of the Year
Situations Vacant
Plantarea Manager - South West
Shaw Trust Palmer Gardens
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Garden Centre Sales Agents Wanted
Bonnington Plastics Ltd
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Gifts and Homeware Team Leader
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Assistant Manager - West Midlands
 
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Commercial Sales Estimator
Competitive salary
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Contracts Manager
£30,000 dependent on experience
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Sundries Assistant - Hampshire
£18k - £20k per annum
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Plant Area Supervisor - Hampshire
£18k - £20k per annum
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Economic benefits driving the growth of the green consumer, claims analyst

Economic benefits rather than ecological ones appear to be driving the consumer’s growing commitment to sustainability, according to Dominic Harrison, global trends director at the Futures Foundation.

He told HTA conference delegates that IPSOS/MORI research had shown that concerns about the environment peaked in 2007, when consumers ranked them higher than the economy, but the enthusiasm waned with the onset of the economic crash in 2008, with levels of personal concern falling from 56% to 44% between 2009 and 2014.

People were acting on their concerns by recycling more and saving energy, “but most of these things have economic benefits, so while commitment seems to be growing, it is economics, rather than ecology, that is driving it,:” he said.

He believed businesses should have a core position on sustainability but should not ignore the issues of cost, value pricing, quality and service.

Harrison offered insights on the likely rise of the “connected consumer”. By the end of the decade 90% of under 45s would own smartphones. There was a “different type of lifestyle” ahead, with 16% of adult users already possessing health-tracking apps. Homes and gardens were steadily becoming “connected”.

However, seven out of 10 people now agreed that the stresses of modern life meant that many people were less happy than they used to be, with one in five practising mindfulness or meditation. IKEA had identified that horticulture was an antidote modern lifestyle stresses.

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