Thompson & Morgan says its Gardening Club, launched earlier this year, has proved a huge success with new and existing customers.
For an annual membership fee of £10, members get access a number of benefits and offers, including a 10% discount on T&M own-brand purchases, free vouchers, plus gardening tips and exclusive deals.
The discount is automatically applied when ordering online. Members also receive four £5 vouchers to use against online purchases over £20.
Other benefits include seasonal emailed gardening tips and priority new variety previews.