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Six days to go until Cultivating Retail
The Flowerbowl Story - Guy Topping, Barton Grange Group
Planet, People, Profit – three Ps of sustainability
Deco-Pak’s Craig Hall remembers Greenfingers on his wedding day
Best Family Business Award for Hillmount Ards
Christmas sales race ahead of last year
HTA says £30k salary threshold for overseas workers will inhibit expansion for growers
Netherlands auction house to enforce sustainability standards
FUNdraising dinner honours amazing Greenfingers supporters
Your chance to meet wholesalers and distributors from Sweden, Switzerland and Iceland
Added-value plants will vie for honours at IPM Essen 2020
Vintage year for award-winning Cornish garden
Spring Fair makes it easier to source quality overseas products
Bradford garden centre's half term charity planting event raised almost £300
Langlands gets all Pudsey for Children in Need
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Christmas houseplants get off to a great start
New Plant Tagging System
High volume garden products drive sales
Go far with a tree production travel scholarship
More peat-free growing media in the Top 10
Best half term week for Christmas ever!
Garden Press Event stand space selling out fast
The best of last week's
Notcutts Chairman Nicky Dulieu is stepping down
New Botanica Houseplant department at Sunshine Garden Centre
AMES UK's approach to decorative planters opens up appeal top wider market
John Hinde's new company brings unique German home and leisure range to UK
Squire's rolls out brand and image refresh across group's 15 centres
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AMES UK's approach to decorative planters opens up appeal top wider market

The market for patio gardening and especially pots and planters continues to expand, and with Generation X now embracing the gardening category it’s expected to remain a fast-growing segment of the market.


Ceramic, zinc, resin and terracotta pots are beautiful and feature strongly in impressive displays in most centres. But they’re also prone to damage, are very sensitive to extremes of weather and tend to be very heavy and difficult to move - as well as requiring consumers to make a not insignificant investment. This can mean they’re a much less attractive choice for younger consumers with less experience, and they can be intimidating for more seasoned gardeners who may be concerned about lifting and moving them.


The Plant Avenue brand of pots and planters from AMES UK is different and has been developed to widen the appeal of decorative containers by overcoming the challenges whilst retaining all the benefits of traditional pots. The new range includes a wide variety of colours, shapes and styles, mirroring the traditional ranges, but with a whole lot more appeal, especially for nervous, older or less experienced gardeners. The pots are much lighter in weight and easy to handle, but when planted up it’s almost impossible to distinguish them from conventional pots made from metal or ceramic.


The Plant Avenue range is equally convenient for retailers, being arranged in four individually themed collections and supplied on especially designed merchandising stands. It’s also conveniently ordered and delivered as part of the wider AMES UK range so it can contribute to order values together with Kelkay ranges of aggregates, paving and water features as well as Woodshaw lines.


The Plant Avenue collections represent just a fraction of the potential in this category, which AMES has developed extensively worldwide. So, there is much more opportunity to come in the shape of exciting colours, designs, shapes and sizes all of which are sourced from AMES exclusive partner manufacturers which ensures a smooth supply chain and unrivalled innovation.


Plant Avenue went down extremely well at Glee last month with retailers commenting on the fresh approach and the immediate consumer appeal. Initial orders are already exceeding all expectations and Kelkay are planning further in-season promotional activity too.

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