The market for patio gardening and especially pots and planters continues to expand, and with Generation X now embracing the gardening category it’s expected to remain a fast-growing segment of the market.
Ceramic, zinc, resin and terracotta pots are beautiful and feature strongly in impressive displays in most centres. But they’re also prone to damage, are very sensitive to extremes of weather and tend to be very heavy and difficult to move - as well as requiring consumers to make a not insignificant investment. This can mean they’re a much less attractive choice for younger consumers with less experience, and they can be intimidating for more seasoned gardeners who may be concerned about lifting and moving them.
The Plant Avenue brand of pots and planters from AMES UK is different and has been developed to widen the appeal of decorative containers by overcoming the challenges whilst retaining all the benefits of traditional pots. The new range includes a wide variety of colours, shapes and styles, mirroring the traditional ranges, but with a whole lot more appeal, especially for nervous, older or less experienced gardeners. The pots are much lighter in weight and easy to handle, but when planted up it’s almost impossible to distinguish them from conventional pots made from metal or ceramic.
The Plant Avenue range is equally convenient for retailers, being arranged in four individually themed collections and supplied on especially designed merchandising stands. It’s also conveniently ordered and delivered as part of the wider AMES UK range so it can contribute to order values together with Kelkay ranges of aggregates, paving and water features as well as Woodshaw lines.
The Plant Avenue collections represent just a fraction of the potential in this category, which AMES has developed extensively worldwide. So, there is much more opportunity to come in the shape of exciting colours, designs, shapes and sizes all of which are sourced from AMES exclusive partner manufacturers which ensures a smooth supply chain and unrivalled innovation.
Plant Avenue went down extremely well at Glee last month with retailers commenting on the fresh approach and the immediate consumer appeal. Initial orders are already exceeding all expectations and Kelkay are planning further in-season promotional activity too.