In This Issue
Glee New Product Awards, hosted by GTN - The Winners
Let’s celebrate #FloralFriday tomorrow, Friday 18th September for Greenfingers
Grow your card sales the easy way ...
Garland continues its new product launch policy by adding 54 items for next season
Campingaz® New Gas Barbecue Collection
Smart Garden donates £50,000 to Greenfingers Charity
Are you ready for Glee Gathering? Just one day to go!
Garden centre wins national family business award
Perrywood plan for major re-development at Sudbury
Woodlodge expands flagship Heritage Garden range for 2021
Indian Summer gets sales back to the ‘new normal’
Plant sales set new ‘Autumn’ record
The Greener Gardening Company unveils its 2021 multibuy offering to help retailers drive volume sales
Warm welcome from Zest 4 Leisure to Virtual Glee Gathering
Yorkshire nursery invests £1m in new gardencentre
Heavyweight multimedia campaign takes Peckish bird brand to new heights
Bespoke trade show room built on site at Wildlife World
New food hall opens at Squire’s in Wokingham
Dobbies launches Christmas events programme
Recoup collaborates to lead way in UK recycling certification
World’s largest garden wildlife survey to return in January 2021
DJ Turfcare’s new Autumn Lawn Treatment back in stock
Tension mounts for Glee New Product Awards 2020
Dobbies opens award-winning butcher in Edinburgh store
Never fear, Glee Daily News is here
Get your own copy of GTN Xtra
Steve Harper leaves the Greener Gardening Company
Current registration status confirms the new exhibition dates of spoga+gafa
Positive shift of gardening activity
Houseplant sales bloom in July
Millions of new British gardeners take root as a result of lockdown says HTA survey
September gardening starts with a boom
Ivyline launches new online portal for retail customers
BOPP changes its name to OHAS
Veg keeps growing
Premium Christmas Trees’ trial pallets help to boost sales
Gardenex supports Government ‘bounce-back’ plan
The best of last week's
British Garden Centres make it 58 with acquisition of Thatcham
How lucky we are!
Garden centre and nursery faces uncertain future
New style of gardening just keeps on growing
Garden centre urges public to name and shame fly-tipper
It could take a decade for British nurseries to recover from Covid-19 lockdown
Glee New Product Awards 2019 - The Winners
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Freshen up your grooming range with Beaphar BIO Shampoo  
Ceva launches innovative new feline pheromone product
ORIJEN launches Small Breed dog food to UK market
Send us your news and great ideas

Contact us with your news.

Email or call the GTN News team on 07973 504214

Woodlodge expands flagship Heritage Garden range for 2021
GTN Xtra Promotion

Woodlodge’s flagship Heritage Garden Pottery range is to be extended for 2021 with the addition of striking new lines and limited-edition designs – featuring novel materials and unique finishes that elevate the iconic collection’s sales appeal.


Woodlodge has witnessed a huge increase in demand for its products this year as consumers spend more time gardening at home during the pandemic. The buoyant nature of the market for pots and containers prompted the business, which is renowned for innovation, to expand its Heritage Garden range – a premium collection of classic products that champion British culture and craftsmanship and are crafted from the highest quality materials.


Injecting colour into sales areas

Leading the way in stand-out design for 2021 are limited edition Edwardian Glazed Rim Pots (right), topped in vibrant shades of blue, red, yellow, green and white. The brightly decorated rims tap into the trend for bold shades of colour while retaining the Heritage range’s unique ability to blend traditional design with contemporary style. While the Heritage range has always been inspired by traditional gardens and the nation’s love of horticulture, the injection of bold hues provided by stand-out rims ups the sales appeal of these planters, driving impulse sales as the pots catch shoppers’ eyes from across the sales floor.


Introducing unique glazes

Established as a premium lifestyle brand, Woodlodge is committed to delivering growth by bringing the latest glazed finishes to market that offer maximum potential to ignite sales. New Edwardian Crackle Pots (left) in classic light blue and white feature a unique crackled glaze that results in an attractively distressed finish while retaining the frost-proof characteristics that Heritage is famous for thanks to the use of a more robust clay than ever before. The distinctive, upmarket, hand-finished glaze is inspired by a movement towards naturally derived tones, displaying calming hues influenced by the colour of the oceans, tapping into the consumer mindset for garden features that blend into the natural environment. 


Cement reinvented

Heritage Garden has earned an enviable reputation for containers that stand the test of time, and the introduction of Ribbed Balfour Squares (right) will add a new dimension to the brand, catering for those who crave a more distinctive look that’s inspired by urban architecture. The squares are made from GRC cement, a material that’s superbly robust and has proven its toughness in the Weave pots introduced by Woodlodge in 2019. Textured, cement-based structures add a hint of brutalist architecture to modern design – a look that’s increasingly fashionable in contemporary schemes where the material provides a backdrop of understated elegance, allowing the planting to dominate. Hand-finished, Ribbed Balfour Squares will offer retailers a real point of difference – a genuinely novel appearance that holds high appeal for shoppers looking for sophisticated containers that stand out from the crowd.


Drawing inspiration from nature

New Edwardian Brushed Pots (left) champion the current fashion for shades of in-vogue grey and green, drawing inspiration from nature to establish more neutral, calming colour palettes – a trend that’s gaining pace post-Covid as gardeners look to create retreats that offer a haven of tranquility. The brushed nature of the finish, combined with striking white rims and the renowned Heritage Garden Logo, adds a contemporary twist, elevating the classic appearance of iconic Heritage containers while appealing to fashion-conscious consumers who regard outdoor spaces as an extension of the interior décor in their home.


Vintage chic

The Heritage Garden range has always been the first port of call for consumers who are looking for pots that will blend into established, traditional surroundings and Ancient Sterling Pots, new for 2021, add a gorgeous 1940s-style vibe to container displays. Featuring a mature, weathered appearance, this collection of squares and egg pots are supplied in shades of pastel blue, green and yellow, as well as cream and natural stone yellow and white, injecting a touch of vintage chic from bygone eras to gardens.


Head-turning stripes

New Henry Pots (right) ramp up the drama when it comes to bringing bold styles that are dominating interior décor into the great outdoors. The striped appearance of these eye-catching cylinders, offered in blue, green and white, cater for demand from retailers who are looking to grow sales of pots by offering stand-out designs, helping consumers to display shrubs and seasonal plants at their finest by harnessing the power of strong tones that complement flowers and foliage.


Elegant irrigation

Following one of the driest springs on record, with periods of drought predicted to increase in frequency as climate change takes hold, the addition of premium quality Watering Cans is a logical extension of the Heritage Garden brand. The six-litre classic style cans offered in green, blue or a galvanised finish, make beautiful garden features in their own right, while demonstrating wide appeal for consumers who are looking for alternatives to plastic that have been built to stand the test of time.


Michael Wooldridge, Managing Director at Woodlodge, said: “Heritage Garden is an iconic brand, instantly recognisable and renowned for leading the way in cutting-edge design while retaining its deep-rooted influences that have been inspired by British gardening tradition. While others have aspired to replicate the brand’s success, Heritage Garden remains the premium offering, and one that’s unrivalled due to Team Woodlodge’s commitment to continually reinventing the range by harnessing the power of national and global design influences and trends.


“The expansion of Heritage Garden for 2021 demonstrates our commitment to developing unique lines that complement the exemplary designs that set Heritage Garden head and shoulders above the competition. Year after year, our quest for innovation has helped retailers’ sales to flourish, and we look forward to working with stockists old and new to drive growth in the coming season.”

To find out more about Woodlodge’s market-leading product offering, click here.

Facebook Twitter LinkedIn Digg | Comment (0)

Email Address:*