In This Issue
Boyd's 100km in a day and AMES Amble add to the Garden Re-Leaf Day FUNdraising for Greenfingers
Inside Outside... A New Beginning for the garden market - Read GTN's March Issue on-line now
Gardeners ready to spring into action
GIMA Digest Spring 2021 Edition - Online now
Pershore School Horticultural Unit, Pershore High School, Worcestershire has unwanted visitors.
Plant sales now 32% up on last year
Appetite for gardens and gardening remains strong despite a cold February according to March HTA Market Update
Positive start to March for garden centre sales
More events confirmed for Garden Re-Leaf Day 2021
Reaction to Welsh garden centres being allowed to reopen
Mothers and daughters unite to 'Brave the Shave' for Greenfingers
LifestyleGarden parent company wins sustainability award
Join the virtual Garden Re-Leaf Quiz
British Garden Centres announce 58th centre, in Harrogate, will open in April
Keukenhof not permitted to open on 20 March
The big NHS seed giveaway
What Lies Ahead for 2021? - GTN's February Issue On-Line Now
Christmas Future Trends at Glee's Festive Focus Day
Altons BBQ World, Aylett Nurseries, Barton Grange, Baytree, Busy Bee, Groves, Pengelly, Pughs, The Old Railway Line and Squires Badshot Lea are the winners of GTN's Greatest Christmas Awards
Get your own copy of GTN Xtra
30% up after nine weeks for Growing Media volumes
Shed prices set to soar
Another record high for garden products
Christmas & Gift 2021 cancelled
Five weeks of increases for Wild Bird Care sales
The best of last week's
SOLEX 2021 CANCELLED
Turbo charged gardening as February breaks all records
The GIMA Awards are back!
Garden centre set to reopen in Northern Ireland
spoga+gafa 2021 is postponed to August
Scottish businesses and key personalities unite in call for garden centres to be re-opened
Heaven Sends welcomes buyers to showroom to view new Christmas Collection
Get your own copy of GTN Xtra
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Squires Badshot Lea - Christmas 2020
Perrywood at Christmas 2020 - with correct photo gallery now...
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Survey reveals staggering increase in pandemic pet ownership
IAMS launches new national brand campaign
Fast-growing pet care business acquires Town & Country Petfoods
Beco unveils packaging refresh to win over new generation of eco-conscious pet owners 
PATS Sandown is cancelled
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Beco unveils packaging refresh to win over new generation of eco-conscious pet owners 

With pet ownership surging throughout the pandemic, Beco, the UK’s most sustainable pet brand, is winning over both new and existing customers with a major packaging refresh.

 

Using category leading packaging and a bold new design that will stand out on shelf, Beco’s new look is designed to communicate its core mission to encourage pet owners to love their planet as much as they love their dog.    

 

With phenomenal year on year growth - DTC sales have risen 167% - it is clear that Beco’s commitment to use the best ingredients and materials from nature to make unique products and recipes in a more sustainable way is in line with what a new generation of pet owners are demanding from the pet brands they buy.  

 

Beco’s new packaging is made from plant-based materials and printed with water soluble inks, ensuring it is fully compostable.  Further to that, Beco has removed all plastic from all their food and accessories lines.

 

Developed with branding agency Otherway, and inspired by outdoor adventure brands, the new natural colour palette and imagery evokes feelings of outdoor exploration and adventure, celebrating the joy of dog ownership, but still ensuring the planet is preserved.

 

The new logo mark also has a special touch to reflect Beco’s personal credentials - it is founder George’s Labrador, Tarka, who also has a pivotal role of chief product tester for everything Beco makes.  

 

George Bramble, Beco founder, says, “It’s not good enough anymore to just look after your pet; we have to also look after the rivers they splash in, the fields they get lost in, and all the animals they love to chase.  We need to take collective responsibility and make conscious decisions about how we can preserve the natural world for us and the pets we love.”

 

Jono Holt, Otherway founder, says, “The new Beco brand look is inspired by our love of nature. No one connects with the outdoors more than dog owners. Come rain or shine they’re out there. We wanted to capture this passion in everything we designed from food packaging to poop bags. Beco has been in the market for the past 10 years at the cutting edge of sustainable product innovation. They needed a brand to give them the recognition they deserve.”

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