Outdoor living and entertaining has become a huge trend over the past two years, whilst travelling further afield for socialising with friends and family has been restricted.
However, warm weather and long evenings outside are also the perfect conditions for invading insects. Wasps, mosquitos, flies, and ants can all spoil a perfect outdoor party if they get out of hand. So, it’s not surprising that the market for specialist outdoor insect control products seems to have grown rapidly over the past few years too.
Zero In Summer Insect Control is a complete range of more than 40 poison-free products designed exclusively for use outside. From excluding wasps from a children’s party to keeping flies away from the barbecue, during the day and into the evening, there’s a perfect ZeroIn product.
To take advantage of this rapidly growing demand, STV have developed attractive and adaptable display solutions that are designed to make it easy to locate ZeroIn close to other outdoor leisure categories. Volume lines are available in the unique ‘stack-a-pack’ format which makes it easy to create instant displays wherever they are needed.
In addition, there is a full, permanent range merchandising solution in development which will be launched at GLEE (28 – 30 June 2022).
Nick Hood, Marketing Manager, said: “We think there’s a big opportunity for more sales of outdoor insect control products. Displayed close to the outdoor living category, these products present a great impulse purchase opportunity. That’s why we’re investing in new merchandising equipment and we’ve made all the volume lines available in our new Stack-a-pack bulk displays that are quick and easy to position when needed.”
To find out more about the Zero In range of outdoor insect control, go to www.stvuk.com
STV International Ltd Forge House,
Norfolk, IP25 6ND, GB
Phone 01953 881580