In This Issue
Wyevale Garden Centres announces sale of all remaining centres to British Garden Centres
Wyevale Garden Centres sells remaining trading business
Lets get Floral on Thursday at Glee for Greenfingers
Prongcroft brings fresh approach to garden care
Westland commit to £1.5m TV campaign for peat free growing media
GTN Bestsellers looks forward to new product bonanza
SBM switches to sole distribution deal with Stax
spoga+gafa 2019 - GTN Xtra photo tour
Elho launches more innovations at spoga+gafa
Bulldog turn spotlight on brand loved by pros and enthusiasts
Bulldog Pedigree goes from strength to strength
5p-a-pot payback encouraged Pennells customers to return 135k plastic pots for recycling in August...
Glee Retail Lab: sponsor EKJU explain's why it's a 'must see' feature
How to keep those bins 'wheelie' clean and fresh
Foundation funding awaits student horticulturists
Essex centre's August Christmas launch 'went bananas'
Tom Chambers launches Heritage collection
Ellen Mary to host Great British Growing Awards at Glee
Prinmeur's Christmas doormat supports Greenfingers charity
Get your own copy of GTN Xtra
Could your choice of uniform help save the planet?
Garden product sales climb by 38%
Malcolm Scott Consultants appoints new associate
Growing media still nearly 8% up
Mourners give ex-GTN staffer Bob a 'psychedelic' send-off
Still more growth for Wild Bird Care
Veg remains 40% up despite a quiet August
August dip for plant sales
The best of last week's
IGCA 2019 - 250 delegates from across the world visit UK garden centres
Dobbies link-up with Downton Abbey movie looks like an industry first
Council cleared of 'unprofessional conduct' over Hare Hatch Sheeplands garden centre
Who made it on to shortlist for Glee 2019 Buyers Power List?
Wyevale group shuts down e-commerce
Get your own copy of GTN Xtra
Garden Centre Photo Tours
Garden Centre Photo Tour - RHS Wisley New Plant Centre
spoga+gafa 2019 - GTN Xtra photo tour
Get your own copy of GTN Xtra
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Learn trade secrets from Pret’s Guy Meakin at Lunch! show
Send us your news and great ideas

Contact us with your news. 

Email, or or call the GTN News team on 01733 775700

Westland commit to £1.5m TV campaign for peat free growing media

Westland will become the first to promote the sale of peat free growing media on main stream TV with a £1.5m campaign in 2020.


Marketing Director Keith Nicholson told GTN Xtra: "2020 will see Westland build on a strong year for New Horizon, which saw consumer sales out of retailers double in 2019. Westland have announced they drive change by being the first company to advertise a peat-free growing media. New Horizon, will go mainstream and supported by £1.5 million national TV advertising, airing on ITV, Channel 4 and all other national channels from March.


"It’s a big step change for the industry, New Horizon will be communicated to over 20 million households across the summer season next year. It’s about bringing consumers on the journey. Consumers want choice and now we’re making it accessible to the widest number of gardeners. New Horizon has such a strong story, and our Zero Green Waste policy, is seeing performance of this product range delivering at every level…for retailers, gardeners and overall quality."


This approach will see Westland deliver around 80% peat-reduction by this time next year in consumer growing media. Nicholson added: "If we can get this right it will put the industry on a strong footing. We are really pushing the agenda and we continue to deliver what our consumers and retail partners want – performance and quality."


Nicholson said it has taken years to overcome short-term decisions by many suppliers to introduce poor-quality peat alternatives in early 2000’s, and only now are we regaining the trust of the gardener: "If we are not careful the same mistakes may be made by some looking for a low-cost replacement strategy."

Facebook Twitter LinkedIn Digg | Comment (0)

Email Address:*