In This Issue
Five more garden centres sold by Wyevale
Tong chooses WinRetail, C&F's EPoS system
Winter is in the air. Will it spark a rush for Christmas?
Personalisation now a key retail strategy says expert at HTA-GIMA event
Sales grow by 4.8% at Notcutts in year to Feb 2018
Notcutts and Thurrock GC cancel reindeer over welfare worries
Greenfingers Charity announce Big Gardening Raffle with National Garden Gift Vouchers
Studley Green blooms under new management
Garland urges retailers to secure stocks as demand for products soars
Vitax Q4 grows ABF The Soldiers’ Charity funds by over £10,000
Smart Garden Products expands sales teams
Haskins supports ‘Purple Tuesday’ for inclusive shopping
Oprah Winfrey selects Burgon & Ball RHS gift range in 'Favourite Things' list
Sara helps to raise £3,500 for Bristol homeless charity
Anthurium: December Houseplant of the Month
Field Sales Representatives
Get your own copy of GTN Xtra
Garden lighting brightens garden product sales
Balmy weather is great for growing media sales
Christmas product sales see temporary fall
Poinsettias are the highest climber in Bestselling Plants chart
GCA starts search for new inspector
GCA's Worrall Cup now open for entries
Healthy Plants, Healthy Business - one-day conference
National Tree Weeek returns later this month
Haskins Garden Centre in West End partners with Venture Studios Southampton for photoshoot competition
Tong GC wins Yorkshire business award
Hozelock name top account manager
The best of last week's
How will the Wyevale "Sale of the Century" play out?
Westland update on Gardman
Erin acquired by Westland
Have you seen the TV ad that Thanks Plants?
Ansells re-opens in full with new shop two years after fire
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Perrywood Tiptree shortlisted in FreeFrom Eating Out Awards
Situations Vacant
Field Sales Representatives
Salary Circa £26k plus commission and company car
 
Read more»
Send us your news and great ideas

Contact us with your news. 

Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700






Personalisation now a key retail strategy says expert at HTA-GIMA event

Personalisation is today’s key retail strategy, consumer shopper behaviouralist Ken Hughes told an audience of growers, retailers and suppliers at the new Cultivating Retail conference hosted by the HTA and GIMA.

 

Staged at the East Midlands Conference Centre in Nottingham, the event was chaired by Channel 4 news presenter Cathy Newman, and set out to look at the issues and opportunities that lie ahead for the garden industry.

 

Hughes explained how personalisation is more important than ever, and how businesses now need to be targeting an ‘Instant Generation’.

 

In a discussion titled ‘Is your Supply Chain Millennial ready?’ he said the current pace of change at the moment was disruptive, with six generations of consumers walking through the doors at any one time. Highlighting the differences between Babyboomers, Generation X, Millennials and Generation Z, he suggested that the way the music industry had changed for each of them was an example of how retail strategies should be approached.

 

Ken concluded his talk with racing driver Mario Andretti’s famous  quote: “If everything seems under control, it just means you aren’t going fast enough.”

 

Will Seymour talked about how people now wish-list for pleasure as well as for purchases, and Trewin Restorick showed the many ways in which environmental charity Hubbub has made recycling a fun activity that people want to take part in. Paul Pegg from Reynolds Catering Supplies provided supply chain insight from the food service industry showing how collaboration is the key to success.

 

The programme included two insightful panel sessions covering plastics in horticulture and supply-chain issues.

 

Expert sessions from Claire Harper and Alan Roper (MD, Blue Diamond Group, above) offered their experiences of how to ‘delight the customer’.

 

Summarising, Cathy Newman highlighted how agility was the watch word of the day with businesses needing to be prepared for the next changes – whatever they may be.

 

The day was then topped off with a dinner, where the inspirational speaker was record-breaking cyclist James Golding, who gave a compelling, honest and uplifting talk of his life experiences and motivations.  James concluded by declaring that he was going to win the Race Across America in 2020.

 

 

< >
Cultivating Retail 2018 131118_GTN001.jpg
Facebook Twitter LinkedIn Del.icio.us Digg | Comment (0)
Comment
Name:*

Email Address:*

Comment:*