In This Issue
Breaking News: Wyevale Garden Centres agrees sale of Wellingborough and Wolds View
Wyevale sells Enfield…who will be next? Now we have the answer
Get smart in your café with Taylor Made Designs
Ransomware attack at Blue Diamond - Customer data not affected
GCA reveals Christmas competition winners
Prongcroft brings fresh approach to garden care
‘Christmas’ compensates for poor Black Friday week
Peckish encourages 11.5 million people to Love Every Bird
Castle Gardens wins national Christmas Competition
Tong lights up Christmas with award-winning displays
Greenfingers to have show garden at Chelsea 2019
Bringing 'Smart' labels to the industry
Trade associations join forces to stage post-Brexit event
Communications award win for commercial nursery
Marketing Manager
Get your own copy of GTN Xtra
All change for garden product sales
Bark and mulch provide highlights for garden media
Popular Christmas hanging decorations top of the tree
Trees and shrubs give light to Black Friday
New scholarship for ‘green’ student horticulturists
GIMA Knowledge Exchange Workshop ‘Key Account Management’
Theme Plantarium 2019: “Green Fits All”
Kent & Stowe sell the sizzle
The best of last week's
Who are the latest businesses to take on former Wyevale centres?
Thetford centre in fake banknotes scam
Can Hansa Animatronic Reindeers save Christmas?
Four weeks to make or break the year
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
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Bringing 'Smart' labels to the industry

Floramedia have been a showcase for creative customer engagement for over 90 years and are now pleased to include SmartPlant as part of their offering.


SmartPlant offers the end consumer the ability to add plants to the app, receive plant information, automated monthly care advice, horticultural support from experts and identify
plants and pests. Their service also assists retailers and growers who are able to drive digital loyalty, expand on their marketing and gain valuable insights on the end customer.


By partnering with Floramedia, SmartPlant technology is now a part of their package to clients, building on their strong reputation for marketing and communication in the industry.

Floramedia labels can now easily be turned “Smart”, with marketing materials, branding and supplemental plant care all being delivered through the SmartPlant app. This
partnership makes turning wholesale plants “Smart” easier than ever before and gives Floramedia a digital offering that has already proven itself as the leading app for plants.


For growers, the app facilitates a detailed understanding of the end consumer through sophisticated data reporting that illustrates buying patterns and industry trends, helping
guide their future decision making. SmartPlant’s uncomplicated and easy to follow monthly care advice provides breeders and growers with a competitive wholesale advantage into retail and adds longevity and value to their plant ranges, resulting in a superior plant buying experience for the consumer.


‘I am a SmartPlant’ can already be seen on thousands of labels giving consumers the confidence to buy and expanding upon the information consumers already receive on plant labels.


UK CEO George Williams said: “SmartPlant has been on a wonderful journey over the last few years. Our partnership with Floramedia is hugely significant and we are very excited about working with Nick and his team to bring our digital learnings to the industry.”

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