In This Issue
Maximising your potential - masses of marketing input in only one day - Tuesday November 8th
How to build a successful brand without a big marketing budget
The Art of Story Telling
Marketing Strategy and the Marketing Mindset
Using content solutions to increase brand awareness
Top tips to improve customer engagement on Social Media
Hitting above your weight in the PR field
Planning events to drive sales
Garden Relief Day 2017...the No 1 marketing and PR opportunity for the start of the gardening year
Who will be the winners of GTN's first Greatest Marketing Team Awards?
Online vs offline retail in garden centres
How to supercharge your sales with Facebook Advertising
QVC provides opportunities for the gardening industry
Gardening on television – the present and future
Marketing Forum at Whittlebury Hall next door to Silverstone
"Smiles per metre" is a hit - HTA Futures follow up comment from retailers
Half-term week sales could make it a record October
Area Sales Managers
Brand Manager
Sales representative, South East
Nursery Grower Technical Manager
Garden Centre General Manager
Garden Sundries Retail Manager (Berkshire)
Nursery Grower Manager
Get your own copy of GTN Xtra
Top 6 plants sell more than 50% of all sales
HTA relocates to Oxfordshire
Christmas sales are booming this month
Orchid and lighting products in big demand
Growing media sales still doing well
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
GTN's Greatest Awards 2016
Situations Vacant
Area Sales Managers
Salary: Very attractive salary, bonus, company car and benefits
 
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Brand Manager
 
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Sales representative, South East
 
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Nursery Grower Technical Manager
Salary: Excellent
 
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Garden Centre General Manager
Salary: Excellent
 
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Garden Sundries Retail Manager (Berkshire)
Salary: £18,000 - £20,000
 
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Nursery Grower Manager
Salary: £35,000 - £40,000
 
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GTN Bestsellers
Bestsellers Top 50 charts every week
 
Every week GTN receives and analyses epos data from a number of UK garden centres to produce the GTN Bestsellers charts...
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Buy your subscription to GTN Bestsellers
 
Buy your GTN Bestsellers Subscription here
GTN's Greatest Awards 2016



Catering Awards - June 7th @ HTA Catering Conference
Plant Retailing Awards - June 22nd @ National Plant Show
Outdoor Living Awards - Sept  5th @ spoga+gafa
Garden Centre Awards - Oct 12th @ HTA Garden Futures
Marketing Awards - Nov 8th @ HTA Marketing Forum

Sponsored by














Send your nominations to: trevor.pfeiffer@tgcmc.co.uk

For sponsorship opportunities contact: mandy.davies@tgcmc.co.uk

Send us your news and great ideas
Contact us with your news. 

Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700
 
Maximising your potential - masses of marketing input in only one day - Tuesday November 8th
Marketing is of vital importance to any business. But with so many different aspects from market research and advertising to sales promotion, public relations and sales getting the marketing mix right for you can be tricky.  The HTA Marketing Forum delivers a huge range of marketing insight and ideas in one action packed day next week at Whittlebury Hall next to Silverstone...
Read more and book places here
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How to build a successful brand without a big marketing budget


Mark Palmer has led the marketing for two award winning clearly differentiated brands - Green & Black's organic chocolate and Pret a Manger. Mark will discuss how with a clear targeting and positioning, these brands invested in customer experience ahead of advertising to develop customer trust and fast growing sales...
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The Art of Story Telling


Storytelling is our oldest form of communication and the visual merchandiser must play on the senses to add value to products and brands...
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Marketing Strategy and the Marketing Mindset


Nigel Temple, marketing consultant, trainer and author and Founder of The Marketing Compass, will provide an overview of current marketing thinking and how to embrace the Marketing Mindset...
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Using content solutions to increase brand awareness
 
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If you think about the constant flood of advertisements and marketing jargon a consumer is exposed to on a daily basis, you would think it's almost impossible, as a marketer, to stand out amongst the noise. Haymarket Media Group's Tim Lomas and Antje Derks will reveal ways to make your mark...
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Top tips to improve customer engagement on Social Media



Pete Doyle, Founder and CEO of SocialRetail Group, has been in retail for 30 years and is an experienced Twitter specialist. He will impart his top 5 tips to help you get closer to your customers...
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Hitting above your weight in the PR field


Alan Down, Partner, Cleeve Nursery will illustrate how Cleeve Nursery has hit above its weight in the PR field...
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Planning events to drive sales
 
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Sally Cornelissen, Director of Burleydam Garden Centre, will talk about how to choose events that please your current customers and how to plan events that can drive new customers to your business...
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Garden Relief Day 2017...the No 1 marketing and PR opportunity for the start of the gardening year
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Trevor Pfeiffer, Managing Director of Garden Trade News, will explain that taking part in Garden Re-Leaf Day can help your business as well as raising funds for Greenfingers Charity...
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Who will be the winners of GTN's first Greatest Marketing Team Awards?


As part of GTN's Greatest Awards 2016, Garden Trade News will celebrate excellence in garden centre marketing by hosting and presenting fhe first ever Greatest Marketing Team Awards at the conference...
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Online vs offline retail in garden centres


Romeo Sommers, Founder and Chief Executive, byRomeo and Green Your Day, will explain why he thinks garden centre retailers should be open for change and how to develop new business models, in particular how to combine offline and online...
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How to supercharge your sales with Facebook Advertising
 
Mark Mars, Managing Director, Perceptive Flow, will give an overview on how to set up effective, targeted Facebook advertising to extend reach, raise brand awareness and ultimately increase sales and website click-throughs...
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QVC provides opportunities for the gardening industry


Richard Jackson is the Gardening Presenter on QVC UK. He discusses the background to this shopping phenomenon and the opportunities for the gardening industry...
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Gardening on television – the present and future
 

Matt Young, Executive Producer at Spun Gold TV, and Katie Rushworth, gardener and garden designer at The Queen of Spades and presenter on ITV’s Love Your Garden, will discuss ways in which programme makers and the commercial sector can work together to entice the next generation of garden owners to watch gardening on TV and spend money on their gardens...
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Marketing Forum at Whittlebury Hall next door to Silverstone


The venue for next week's HTA Marketing Forum is Whittlebury Hall, just next door to Silverstone...
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"Smiles per metre" is a hit - HTA Futures follow up comment from retailers
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Two weeks on from HTA Futures, GTN Xtra asked a handful of retailer delegates what they had gained from attending what was in our opinion one of the most thought provoking and inspirational garden industry conferences of recent years...
Read feedback from Coolings, Fosseway, Ben Reid and Aylett Nurseries
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Half-term week sales could make it a record October
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