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Choice appoints Terry Maywood as non-executive chairman
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Choice appoints Terry Maywood as non-executive chairman

Terry Maywood, a Director with 30 years’ experience, across a wide variety of retail companies has recently been appointed to the Board of Choice Marketing Ltd as Non-Executive Chairman.


Choice Marketing was established in 2002 by 10 independent garden centres as a Buying and Marketing organisation whose members benefit from cost effective professional marketing and enhanced purchasing power.


The group has now grown to 42 centres and has become a major player within the industry, the Board believes that this external independent appointment will enable them to move the Group to the next level.


Terry Maywood Terry Maywood was the Managing Director of Blacks Leisure Group plc during its most successful period, from 2002 through to 2005, when store numbers grew from 291 to 426 and Operating profit from £11m to £21m and prior to that he was their retail operations director from 1996.


Since leaving Blacks, Maywood held several key appointments, over a near eight-year period, at The Theo Paphitis Retail group. Initially as Project Director overseeing several major transformation projects and later as Retail Operations Director.


Shortly after, Paphitis acquired Robert Dyas, Maywood held the post of Group Logistics Director with a specific role, within the Robert Dyas business, to re-define and improve their logistics and on-line fulfillment functions.


Maywood’s early career, in retail, was with Woolworths where he fondly remembers them being, not just, the UK’s largest retailer of sweets, Christmas trees, lights and decorations but also the nation's favourite Gardening store.


He says that a combination of Woolworths and his Paternal Grandfather (three allotments and a large garden in Sussex) are to blame for his own love of gardening.


He is currently a non-executive director of the Bowls Development Alliance an umbrella organization funded by Sport England to promote those over 50 remaining active where he chairs their Audit committee and Safeguarding panel.


Commenting on the appointment, Michelle de Lavis-Trafford, CEO, Choice Marketing said “We are delighted to welcome Terry as Chairman of our group. His wealth of experience and knowledge of the retail industry, as well as his other business experience in logistics, procurement, and process improvement will help ensure that Choice and its members continue to flourish and grow in what is a challenging marketplace.”

Garden Centres who would like to know more about the benefits of membership of Choice Marketing should contact Michelle de Lavis-Trafford at

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