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Mixed plans for garden centre catering re-openings - UPDATED
The Duchess of Cambridge creates more gardening media coverage with visit to Childrens Hospice
Flaming June – phew what a scorcher!
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Gardenex & PetQuip members praise new member benefit from social media experts
HTA survey reveals larger retailers are importing more bedding plants than last year
Sell Online Quickly, Easily and Cost-Effectively with GrowNation
Aquatic retailers asked to sign-up for eco-friendly pond pump recycling scheme
EGO launches rear roller & mulching kits
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Business not quite as usual for GROEN-Direkt
Grow your Own drives up plant sales
The best of last week's
Blue Diamond report £14.4m profit from 42% increased sales of £181.6m
Royal visit sends garden centre media coverage into the stratosphere
Anything and everything being purchased for the garden
Pots are the key to lockdown gardening
Garden centre sales increase despite all other retail re-opening
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
SBM Life Science reinvents its marketing strategy and announces key appointments in Europe
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SBM Life Science reinvents its marketing strategy and announces key appointments in Europe

To meet the demands of the transforming gardening market, SBM Life Science is restructuring the European Marketing Department with the creation of 4 Marketing Centres of Excellence, two in France, one in Germany and one in the United Kingdom. This re-organisation will position SBM as close as possible to consumers and markets, enabling the group to benefit from the strong expertise of these countries and share consistent good practice at a European level.

SBM Life Science in the UK is home to well-loved Brands: Baby Bio, Job Done, Maxicrop, Phostrogen, Provanto, Protect Home, Solabiol, and Toprose. The group aims to reinvent the consumer experience through a differentiating, engaging and more emotional approach, without compromising on the quality and effectiveness of products and solutions.

This new European strategy finds its roots in the key expectations of consumers, and will bring it to life with the creation of 4 focused universes:

ð Nourish: cultivate your natural nourishing garden

ð Beautify: a nice flourishing green space to enjoy

ð Maintain: a clean and neat area to rest

ð Defend: protect against pests

To deliver the new strategy, SBM Life Science announces major appointments in its European Marketing teams:

  • Laurent Davier will join as Head of Marketing for the Europe Region from July 1st. Laurent has over 20 years’ experience in the Home & Garden industry and is an experienced leader in Marketing and In Store Consumer Offers, with many diverse roles held at Botanic, the pioneering Garden Retailer in France.
  • James Ramnought as Head of Marketing for North West Europe (United Kingdom / Benelux) and Head of Centre of Excellence - Maintain. James joins with a strong background in sales and marketing positions for global organisations, most recently from the garden tools division of Bosch with a focus on the consumer experience of products.
  • Almut Niederfeld as Head of Marketing DACH (Deutschland /Austria /Switzerland) and Head of Centre of Excellence - Beautify. Almut held various Marketing Manager positions in different businesses for 25 years. She is an experienced leader with a deep knowledge of the garden market most recently for Westland Germany.
  • Joël Derrien as Marketing Manager for France and Head of Centre of Excellence - Nourish & Defend. Joël is a passionate about gardening and has over 25 years of experience in Marketing Manager positions, for FMCG companies such as Danone, Campbell, McCormick, Mondelez and Saint Mamet during the last 8 years.

“We are delighted to welcome Laurent to the SBM Life Science European Leadership Team, whose contribution will be key to our development in Europe. He brings us his deep understanding of our market, together with a great customer orientation, allowing us to go even further in our consumer approach. Surrounded by Almut, James and Joël, whose complementary skills and expertise are a major asset for the company, the marketing team will be able to spread our brands and offer solutions adapted to the changing needs of our customers," announces Matthieu Schmidt, Head of Europe Region.

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