Don’t be a fool – make sure April is a bumper event...
 |
 A combination of Garden Re-Leaf Day and better weather saw a good upturn in customer numbers and overall items sold last week, according to EPoS data supplied for the GTN Bestsellers charts.
Easter weekend should see sales leap ahead of last year, but an unsettled weather forecast may see this early Bank Holiday not hit the heights of 2014 or 2015.
What events have you got planned during April to make up for not having an Easter weekend during the key month for gardening sales?
At Barton Grange, April is Italian Food Month. What a great way to promote sales in their restaurants, cook shop, planteria, farm shop and even Italian gifts.
April also sees National Gardening Week, from 11th to 17th April. Organised by the RHS the week is sure to gain plenty of publicity and, as with Garden Re-Leaf Day, is a great opportunity to create events for local media coverage as well as generating footfall.
We know several garden centres are already planning to get involved with National Gardening Week but as this issue of GTN Bestsellers goes to press there are not any garden centre events listed on the nationalgardeningweek.org.uk website.
There’s no cost to get involved and there are colour posters, logos and flag images you can download from the website. Sounds like a no-brainer to us, especially
as we will need all the help we can get to push up those April sales.
GTN Bestsellers Top 50 sales volumes
compared to the same week last year...
- Garden Products - down 2%
- Veg-2-Gro - up 4%
- Growing Media - up 10%
- All Items Index - down 4%
To subscribe to GTN Bestsellers email karen.pfeiffer@tgcmc.co.uk
|
|
