In This Issue
Christmas is bursting out all over and Grottos are fully booked already
Tete a Tete tops Bestsellers Top 20 chart
Kates Sky Dive for Greenfingers
HTA Garden Futures Conference and Dinner: ‘Business Agility in a Disruptive World’
SkALE Greenwall wins Best Product at Glee
CPL Distribution launch Next Generation Biomass Fuels range
New Plant Invigorator and Bio Stimulant from Neudorff
Wildlife World launches stylish new range
Rebooking for Glee 2017 breaks records
Bathgate Horticulture Wins Award for Best Retail Product or Service at Four Oaks
HTA Marketing Forum - Maximising Your Potential
VivaGreen is crowned the 2016 GIMA Innovators’ Seed Corn Fund winners!
Elementi - The Art of Fire
New Aquabrush will be a hit with gardeners and active lifestylers
Little Babas Toys showcased their new range of licensed CBeebies Mr Bloom Talking Veggies at Glee 2016
New Spear & Jackson Razorsharp Convertible Ratchet Anvil Secateurs
Nursery Growing Supervisor
Grounds Maintenance Operative
Squire’s Garden Centres Hold Recruitment Day
Planteria Seasonal Department Manager
Garden Centre Seasonal Manager, Christmas & Furniture
Get your own copy of GTN Xtra
Orchid products provide sales uplift
Onion sales are electric
Growing media sales rise by 4%
Top 50 plant sales grow by 28%
Glee New Product Awards - Full list of winners
A Conifer for every garden: National Conifer Week 2016
Retailers Choice is inspired by the Japanese art of origami and an opening seed
New National Sales Manager joins Fallen Fruits
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
GTN's Greatest Awards 2016
Situations Vacant
Nursery Growing Supervisor
Salary: £20,000 - £25,000
 
Read more»
Grounds Maintenance Operative
Salary: £16,000 - £18,000
 
Read more»
Squire’s Garden Centres Hold Recruitment Day
 
Read more»
Planteria Seasonal Department Manager
Salary: £20,000 - £25,000
 
Read more»
Garden Centre Seasonal Manager, Christmas & Furniture
Salary: £20,000 - £25,000
 
Read more»
Send us your news and great ideas
Contact us with your news. 

Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700
HTA Marketing Forum - Maximising Your Potential
 
Marketing is of vital importance to any business.  But with so many different aspects from market research and advertising to sales promotion, public relations and sales getting the marketing mix right for you can be tricky.

The HTA Marketing Forum, with a theme of ‘Maximising Your Potential’, takes place on 8 November 2016 at Whittlebury Hall, Northamptonshire.

Come along to our one-day event aimed at all those involved in marketing and PR across the garden industry to hear from external speakers, specialists and industry practitioners. There will be plenty of insight, inspiration and top tips in bite sized sessions to ensure you are maximising the potential of your marketing spend.

The programme includes:-

Keynote speaker Mark Palmer, Group Marketing Director for Pret a Manger (and formerly of Burger King and Green & Blacks) looks at the importance of brand and how, at Pret, they focus spending on improving the instore experience rather than spending on traditional media.

Strategy
  • Marketing Consultant Nigel Temple explores the importance of having a marketing strategy and the need for a marketing mindset
  • In conjunction with Horticulture Week, Creative Solutions, Haymarket’s in-house creative agency will provide inspiration and best practice examples demonstrating the value of digital marketing as part of an overall marketing strategy.
Experiential marketing
  • Sally Cornelissen from Burleydam Garden Centre and Alan Down from Cleeve Nursery
  • Show how they use innovative events and community activity to reach out to new audiences.
Instore – the power of visual merchandising
  • Inspiration from outside the industry from ex Liberty visual merchandiser Maxine Groucutt
  • Trend watcher and green stylist Romeo Sommers will talk about using storytelling to help market your products, especially plants.
Maximising social
  • Pete Doyle from Social Retail will provide the latest know how on making the most of social media
  • Wildfire Agency will demonstrate the effectiveness of advertising on social media in reaching new audiences.
On the box
  • Richard Jackson from QVC will look at online shopping and the way in which they often sell large volumes of product at strange times!
  • Matt Young, Executive Producer of Spun Gold (ITV’s Love your Garden), will look at the challenges of getting more gardening on TV.
The event will also incorporate the inaugural GTN Greatest Marketing Awards.

Make sure you don’t miss out! Book your place now at www.hta.org.uk/marketingforum

£149 plus VAT per delegate (HTA members)

£199 plus VAT (Non-members)

For further information about sponsorship opportunities for the event please contact HTA Commercial Manager Tim Bell. Tel: 07808 775177. Email:  tim.bell@hta.org.uk
Facebook Twitter LinkedIn Del.icio.us Digg
Email Newsletter Software by Newsweaver