Garden and bird care brand Gardman landed on UK TV this week with a sponsorship on ITV’s Good Morning Britain.
They were sponsors of a new Garden Hacks segment on the breakfast show where viewers were given simple tips to get their gardens summer ready. Across the week commencing May 28th the sponsorship saw two 10” idents. The sponsorship marks the debut of the well-known brand on TV as it promotes its speciality brands of wild bird care.
Marketing Director Will Hemmings said: “This was a great chance to put Gardman on the map. We supply more than 1,500 garden centres across the UK but we need to get the brand and our speciality of wild bird care more front and centre with consumers who are increasingly loving the idea of attracting birds to their gardens.”
The idents show a home garden scene with domesticated birds bringing the area to life by popping in to feed. The strapline is ‘Bringing your garden to live with Good Morning Britain’s Garden Hacks, sponsored by Gardman.’
Said Will: “We worked with a bird handler who had worked with the owls on the Harry Potter films so we’re in very good company.”
