In This Issue
New display ideas, new products, new suppliers at Bunnings first UK garden centre - GTN Xtra picture exclusive
Dobbies reports best Christmas trading for five years
Flowering plants and veg lines buck the trend
Resolva Liquid Shots back on TV
Wyevale Nurseries tree sales up by 22%
Diarmuid Gavin is new brand ambassador for Vivagreen
Plant pot manufacturer Hum celebrates export success
Hygge trend driving customer trends in the garden
HTA Study Tour celebrates and learns in Holland
More Greatest Christmas Award winners...
Garden Centre Manager
Garden Centre General Manager (Dorset)
Plant Buyer (Essex)
Plantarea Department Head Seasonal Plants (Essex)
Wholesale Senior Plantsman (Kent)
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Baby Bio to rejuvenate the houseplant sector
New UK-bred pot petunia gives a thundering performance
Christmas orchids drive repeat sales
Onion sets and shallots boost Veg-2-Gro sales
Farmyard manure sales beat the February blues
Plants brighten sales...even on grey days
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Garden Centre Manager
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Garden Centre General Manager (Dorset)
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Salary: Depending on experience
 
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Diarmuid Gavin is new brand ambassador for Vivagreen


Vivagreen, winners of the 2016 GIMA SeedCorn fund, have appointed Diarmuid Gavin as their brand ambassador across their range of ‘free from’ home and garden products.

It was a chance meeting at Glee in September when Russell and Garrett Walsh, Joint Managing Directors at Vivagreen, bumped into their compatriot, Diarmuid Gavin which resulted in a new partnership for the Dublin-based business.

Diarmuid was fascinated by the innovative technology and the environmental benefits of the Vivagreen range and keen to find out more.

Since their first meeting, Diarmuid has been instrumental in the development of the marketing campaign as well as getting first-hand experience of the products in his own home and garden.

“Like lots of people, I like to do what’s right for our fragile eco system. It’s not always easy to make the right choices. I’ve recently used a new range of products that have really helped me to be kind to my garden and the greater environment because the ‘FREE FROM’ range from Vivagreen is made entirely from natural plant materials,” said Diarmuid.

“The products are great quality and very effective – as good, if not better, than the conventional alternatives I’d been using. But the FREE FROM range from Vivagreen is all made from ingredients that break down into natural materials and then return nutrients to the soil.

"There are no pesticides, plastics, biocides or harmful chemicals. The products are totally free from damaging ingredients so they’re safe around my family and pets, and they’re really kind to the soil also.

"I choose FREE FROM products from Vivagreen whenever I can because I know I’m taking care of my family and doing my part for the care of the environment.”

Diarmuid will feature in the company’s marketing campaigns and on their in store point of sale and merchandising materials, highlighting the benefits of the ‘free from’ range of home and garden products.

The range includes MossOff Multi-Surface Concentrate, a new and totally unique biocide-free way of controlling moss and algae on all outdoor surfaces. The unique technology is chemical free and completely safe to children and pets as well as plant life and even fish and ponds.

To find out more about Vivagreen’s range of environmentally friendly products go to www.vivagreengroup.com, e-mail the general enquiries office on office@vivagreengroup.com  or call 020 7197 2317.
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