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New products, Glee association with GTN. Last call for New Product Showcase entries
Impatiens Walleriana 'Glimmer Appleblossom' wins Best in Show at New Plant Awards
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Wildlife World's new products at Glee 2022
Zero In provides big opportunity for more sales of outdoor insect control products
Come celebrate 30 years in business with EKJU
Average start to June, according to GTN Bestsellers
Business as usual at Key Essentials after the untimely death of Mark Smith
Frosts in discussion with Webbs over sale of Millets Farm Garden Centre
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Sweet Pea 'Peter Seabrook' wins Best New Plant award
Making peat free work for everyone - watch video discussion from the Glee studio
Lava-Lite named Green Start-Up award winners
Zest enables Motor Neurone sufferer to conquer Snowdon
Top gardeners take home prestigious awards
LifestyleGarden issues rallying call to retailers
Petunia grandiflora Bee’s Knees wins FleuroStar Award
Perennial joins with wholesale nurseries to launch new ‘Plant for Perennial’ promotion
Horticultural professional named Young International Grower of the Year
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Bents creates new job roles to focus on its people
Encouraging customers to make the switch to peat free gardening
GTN Interviews: Steve Morgan, Zest - Nick Rubins, Cherry Lane Garden Centres
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Petunias outsell Zonal Geraniums
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Record year for Veg-2-Gro
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Fat Snax are bestsellers
Wyevale Nurseries unveils printed promotional catalogue
Shortlist announced for inaugural AIPH World Green City Awards 2022
Perennial develops ‘Support for Families’ programme amid rising cost of living
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Fire at Blue Diamond’s Grosvenor Garden Centre
Graf UK win at GIMA Golf Day
Dobbies expands compost bag recycling scheme across UK
Experience the Summer of Garden Love at Glee 2022
NEC + Heaven Sends Showroom = The Perfect Trip
Treadstone to follow 2021 new product award with further innovations
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Petunia grandiflora Bee’s Knees wins FleuroStar Award


The FleuroStar Award 2022-23 has been awarded to Petunia grandiflora Bee’s Knees from Florensis. Hagen Kalläne, Retail and Marketing Manager and Marjolein Kuyucu-Lodder, International Product Marketeer, accepted the prize from Fleuroselect President Karol Pawlak and Secretary General Ann Jennen.

Petunia grandiflora Bee’s Knees from Florensis was competing against Alstroemeria Colorita® Claressa (Royal van Zanten), Begonia rex SpaceStar Maia (Beekenkamp), Calibrachoa x hybrida Fancy Francy (Selecta one), Dahlia hybrida Hypnotica® Rose Swirl (Dümmen Orange), Iberis x hybrida Mermaid Lavender (Syngenta Flowers) and Tropic Lantana Ibis (Brandkamp). 

The jury commented: "A new benchmark for yellow Petunias and an incredible eye-catching yellow! One can't really imagine the intensity of this colour in photos, but when seen in real life the radiance of the flowers is amazing. Its weather tolerance makes this novelty special, and it has a good presentation in small and bigger pots. Petunia grandiflora Bee’s Knees will extend the colour opportunities within the Petunia variety."


The picture of perfection

‘Bee’s Knees’, come again?! The name of the latest Petunia of Florensis has been inspired by the similar American expression indicating excellence and high suitability. This newcomer presents an abundance of intensive yellow flowers, offering a high-impact show all season long. Bee’s Knees is heat tolerant, thrives in rainy conditions and maintains its beautiful colour throughout the summer. Growers will appreciate the outstanding branching which ensures nicely filled plants. The masses of intense, yellow flowers are guaranteed to generate impulse sales at point of sale while consumers will appreciate the versatility of Bee’s Knees. Whether planted in containers or in the landscape, the extraordinary garden performance will excite both novice gardeners and expert landscapers. Bee’s Knees, the ideal partner for your outside space!


Jury panel representing full spectrum of the industry 

An independent panel of over 30 expert judges from within the industry - breeders, young plant producers, growers, retailers, trade journalists and marketing experts - scored the varieties on visual impact at point of sale and commercial potential. Each jury member has seen the plants in close proximity at one of the eight locations that exhibit FleuroStar entries during FlowerTrials® in The Netherlands and Germany. 


Gerard Werink, member of the FleuroStar Jury: "Even though the hybrid judging system of the past two years with local judges seeing the plants in real and the foreign experts taking part in online viewings proved to be remarkably efficient, we are thrilled that this year each member of our international jury could see the physical plants again at one or several contest locations. We are grateful that key players such as B&Q, Obi, Intratuin, Blumen 2000, Jardiland, Waterdrinker, Royal Lemkes and Royal FloraHolland evaluate our candidates. The diversity and expertise of our jury contributes to the continuous success and integrity of the FleuroStar Award."


FleuroStar Award Evening hosted by Dümmen Orange

The FleuroStar Award Evening took place on 16 June at Dümmen Orange in De Kwakel (NL). Approximately 100 guests from a cross-section of the international industry enjoyed a networking dinner, learned more about all participating varieties and attended the announcement of the new winner first-hand. 


Exclusive marketing support for Petunia grandiflora Bee’s Knees

Petunia grandiflora Bee’s Knees will receive considerable marketing support to turn its go-to-market strategy into a success. In the next year, contest organiser Fleuroselect will conduct a promotion campaign with international trade and social media and promote the new winner at trade fairs and industry events.


Other key industry players are also offering support to market the FleuroStar winner. Waterdrinker, major Dutch wholesaler selling to international garden centres and florists, will offer premium product placement for 3-4 weeks at its Green Trade Center next season. Pull Position, a marketing agency specialised in retail promotion, offers a tailor-made marketing project and DeschPlantpak will dedicate a lifestyle photoshoot and matching pot layout made by their design studio to the new winner.

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