Mr Fothergill’s Seeds announces a new partnership with Italian seed brand, Franchi Sementi and UK based Italian goods supplier, Seeds of Italy for the coming 2022 gardening season. 

Mr Fothergill’s has added a single stand collection of 54 vegetable seed varieties, selected to give a broad choice of authentic vegetable seeds from Italy to compliment its already extensive wholesale offering.

Both Franchi and Mr Fothergill’s are family run seed specialists. Franchi can trace its roots back as far as 1783. Mr Fothergill’s, established in 1978, is the younger company but both share the same values and passion for seed for home gardeners.

Franchi seeds were brought to the UK in 1999 by Paolo Arrigo, owner and Managing Director of Seeds of Italy, who continues to supply them alongside a wide range of other Italian products including food and gift lines.

The new agreement will see Seeds of Italy continue to sell its wide range of Franchi flower and vegetable seeds to new and existing customers. Mr Fothergill’s will sell just a limited single stand range of vegetable seeds but use its national sales force and wide coverage to increase the distribution of the Italian brand while providing incremental choice to its customers.

All Franchi seeds are packed and supplied direct from Bergamo, Italy.

Mr Fothergill’s Joint Managing Director, David Carey said, “as a company we have known Paolo for many years and seen his passion for Italian produce and particularly seeds for the home gardener” he adds, “we are delighted to be able to join forces with Seeds of Italy and Franchi Sementi to promote this long-established Italian brand to more UK gardeners”.

The range is available whilst stocks last – contact your Mr Fothergill’s sales representative for more information or telephone 01638 554111.