More than 300 retailers have taken up the first promotion offered by Crest Garden, the new supplier set up by Nick Davies with backing from Westland Horticulture
Crest said that has revealed that in its first month of trading, more than 800 pallets of their autumn seasonal range were delivered to retailers in August, with many more coming on board since.
Nick Davies says Crest Garden is focussing on ranges with a real point of difference to make them stand out from the competition. “We are creating brands designed to add genuine value for money and grow business for our customers. Our investors have the power and expertise in the industry which will ensure that the brands are strongly marketed through advertising, PR and dynamic point of sale displays,” he added.
Three key categories will be unveiled at Glee. Kent &Stowe is a brand new range of top end crafted quality garden tools. Designed in the U.K. they are unashamedly traditional to reflect a British heritage and engender a sense of pride of ownerership. The range comprises digging, cutting and hand tools in stainless steel and carbon steel. The stainless steel range will be engraved with the Kent & Stowe name. The cutting tools are a premium range of secateurs, loppers, shears and pruning saws with tempered steel blades.
A brand new range of watering products is being marketed exclusively by Crest in the UK under their newly-created Flopro brand. Manufactured by one of Europe’s highest quality producers, it comprises hoses and fittings, an aluminium folding hose cart with fittings, four types of sprinkler, spray guns and a lance. The hoses come with either a 15 or 25 year guarantee depending on model. The two tone colourway has strong visual impact at point of sale.
Finally, Plantpak by Crest is a joint venture between Desch Plantpak and Crest Garden aimed at revitalising the grow your own retail propagation market (see separate story).
The new Crest Garden ranges will be launched at Glee (Hall19, Stand H23).
* An in-depth interview with Nick Davies appears in the September issue of Garden Trade News.
