The spring season of 2023 is in full swing, and Primeur's innovative recycled garden range continues to inspire retailers who are looking for sustainable and eco-friendly solutions to sell, inspire and influence consumers.

Primeur, a pioneer of eco-conscious products made from recycled rubber tyres, is sure to delight garden centres everywhere. From stylish, lightweight planters and hardwearing stepping-stone products to indestructible garden borders and weather and mould-resistant decking, you can order a complete range of market-leading products from an award-winning and forward-thinking supplier.

Increased operational capacity with new warehouse

A staggering 82% growth has been achieved by the West Yorkshire-based company in just five years. In addition to its Bingley head office and 50,000 sq. ft warehouse, the company has recently invested in a new warehouse in nearby Skipton to increase capacity in its garden division. The investment in this site has upgraded Primeur’s capacity for retailers to meet customer demand, especially after the pandemic increased gardening popularity. During peak season, this will ensure complete efficiency for the supply chain and extra storage space ensures the stock is available at all times during seasonal sales spikes and simplifies Primeur's picking and logistics.

Merchandising Solutions

Now coming fully built, Primeur’s merchandising offering is simple for garden centres and comes fully stocked with products and provides clear messaging to make shoppers aware of the environmental benefits of recycled rubber tyres, as well as inspiring imagery on how to use Primeur’s collection in the garden.

The free-standing unit can be positioned to create a stand-alone display up against a wall, placed back-to-back, or can be used in conjunction with other gardening sundries, to cross-sell products and ranges for gardeners in-store.

Sarah McLafferty, National Account Manager at Primeur said: “Over the last few years, Primeur has seen substantial growth in the garden market. We have learnt a lot over the last few years and that shows in the changes they have made. It is our goal to capitalise on this by providing the logistics and order fulfilment services that help retailers to keep up with consumer demand. Our new warehouse will ensure we can keep up with seasonal spikes in demand and respond quickly and efficiently to our customers’ requirements. We want to honour our commitment by driving volume and profitability for retailers.”

Find out more

To find out more about Primeur’s 2023 Eco-Garden offering, please contact the team at 01274 518800, email sales@primeur.ltd.uk, or visit www.primeur.co.uk