In This Issue
All eyes will be on how Wyevale GCs plans to replace 'unsustainable' growth strategy with core business focus
Historic exhibition and new branding for Dobbies
The 'huddles' that aim to make Wyevale GCs a better place to work
Irish nursery enters the UK garden retail market
Poor quality peat substitutes could damage growing media reputation warns Westland
Legal action taken against travellers at Dobbies in Peterborough
GIMA Buyer Connect declared a great success
Retail Lab @ Glee: Creative Director Romeo Sommers gives his verdict
Retail Lab @ Glee: Interview with WGSN’s Lisa White
Dobbies Christmas Revealed in Botanic Garden
Blake Morgan advises on Bloomin Marvellous deal for plant and flower growing group
Castle Gardens flourishes at The Greatest Awards
PhaB Christmas Opening at Baytree
Who will be The Greatest Garden Centre Teams of 2017?
Nicholas Marshall joins HTA Garden Futures Conference 2017 line-up
Changing customer behaviour, demographics, technology and not losing touch with nature are lead presentations
Countryfile presenter to speak at Garden Futures
Cross-category merchandising, lifestyle trends and Xylella fastidiosa will be hot topics
Get your own copy of GTN Xtra
Chris Buck joins the Elho team
Cassie King moves to Hornby Whitefoot PR
Planters from Derby go big in Belgium
Dare to be different! HTA Marketing Forum speakers announced
DJ Turfcare launches new RHS range
All the latest news from the world of garden centre catering
lunch! reports ExCeL-lent turnout for 2017
Send us your news and great ideas

Contact us with your news. 

Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700


Dare to be different! HTA Marketing Forum speakers announced
 
Never has it been more important to stand out from the crowd. On Wednesday 15 November the HTA are holding a one-day Marketing Forum at Horticulture House, Oxfordshire, aimed at all those involved in marketing and public relations in the garden industry, bringing together experts from both inside and outside the industry.

The over 50s are the keenest gardeners of all and knowing how to communicate with them effectively is crucial to your marketing plans. Kevin Lavery from the Mature Marketing Association joins the line-up of speakers and will explore new ways of marketing specifically towards an older demographic.

Robin Moore of Robin Moore Consulting will look at branding – what it means and what it says about you. Mark Davies, Whistl will discuss the importance of direct mail and reaching valuable customers in your local area. Graham Paskett, Paskett PR will demonstrate the importance of PR and the positive impact it can have on your business.

David Denny, the HTA’s own Marketing and Insights Manager will highlight promotional ideas and activities you can take part in with the National Garden Gift Voucher and National Garden Gift Card schemes.

Other topics being covered during the event include the art of blogging and vlogging, social media advertising, an update on data protection and examples of marketing best practice from across the garden industry.

Places are limited and so book now to secure your spot! For more information and to book visit www.hta.org.uk/marketingforum or call 0333 003 3550 or email events@hta.org.uk
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