In This Issue
Glee New Product Awards, hosted by GTN - The Winners
Let’s celebrate #FloralFriday tomorrow, Friday 18th September for Greenfingers
Grow your card sales the easy way ...
Garland continues its new product launch policy by adding 54 items for next season
Campingaz® New Gas Barbecue Collection
Smart Garden donates £50,000 to Greenfingers Charity
Are you ready for Glee Gathering? Just one day to go!
Garden centre wins national family business award
Perrywood plan for major re-development at Sudbury
Woodlodge expands flagship Heritage Garden range for 2021
Indian Summer gets sales back to the ‘new normal’
Plant sales set new ‘Autumn’ record
The Greener Gardening Company unveils its 2021 multibuy offering to help retailers drive volume sales
Warm welcome from Zest 4 Leisure to Virtual Glee Gathering
Yorkshire nursery invests £1m in new gardencentre
Heavyweight multimedia campaign takes Peckish bird brand to new heights
Bespoke trade show room built on site at Wildlife World
New food hall opens at Squire’s in Wokingham
Dobbies launches Christmas events programme
Recoup collaborates to lead way in UK recycling certification
World’s largest garden wildlife survey to return in January 2021
DJ Turfcare’s new Autumn Lawn Treatment back in stock
Tension mounts for Glee New Product Awards 2020
Dobbies opens award-winning butcher in Edinburgh store
Never fear, Glee Daily News is here
Get your own copy of GTN Xtra
Steve Harper leaves the Greener Gardening Company
Current registration status confirms the new exhibition dates of spoga+gafa
Positive shift of gardening activity
Houseplant sales bloom in July
Millions of new British gardeners take root as a result of lockdown says HTA survey
September gardening starts with a boom
Ivyline launches new online portal for retail customers
BOPP changes its name to OHAS
Veg keeps growing
Premium Christmas Trees’ trial pallets help to boost sales
Gardenex supports Government ‘bounce-back’ plan
The best of last week's
British Garden Centres make it 58 with acquisition of Thatcham
How lucky we are!
Garden centre and nursery faces uncertain future
New style of gardening just keeps on growing
Garden centre urges public to name and shame fly-tipper
It could take a decade for British nurseries to recover from Covid-19 lockdown
Glee New Product Awards 2019 - The Winners
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Freshen up your grooming range with Beaphar BIO Shampoo  
Ceva launches innovative new feline pheromone product
ORIJEN launches Small Breed dog food to UK market
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Grow your card sales the easy way ...
GTN Xtra Promotion

Greetings cards are a growth area for garden centres.  They drive footfall all year round with a good margin that supports other garden centre gifting categories.   When cards are retailed well they create a visually impactful area to grow sales.  That’s where category management plays a key role in ensuring great availability, a varied product range from different publishers, day to day management plus sales reporting and analysis.


GTN Xtra spoke to Kati Taylor at the Garden Centre of the Year 2019, Fron Goch, and Michelle Martin from the successful garden centre group, Haskins, to understand their recent success with card category management.


Card sales up by over 30% at Fron Goch

Katie Taylor, Head of Retail & Marketing at Fron Goch Garden Centre in Carnarvon, North Wales, told GTN that they were looking for an improved greeting card department because of developments at the award winning centre.


“Fron Goch has evolved over the last decade from a trip for a couple of plants to a chosen destination for a relaxed shopping and dining experience.


“Strengthening our developing departments of houseplants, well-being, cards, books and clothing alongside the introduction of new departments was the driving force behind the new £1.5m improvements project started at the beginning of the year.


Why did Fron Goch move to W-Select?

“Card sales had stagnated over the last few years and the ageing area no longer fitted the customers expectations in range. Changing the area, installing new fixtures and tailoring the range has had immediate results.  After extensive research and visiting various suppliers at Spring Fair we decided Woodmansterne had the range, quality and look we were desiring.”


What was your experience of working with Woodmansterne?

“Throughout the whole process the team remained easy natured and professional. From the initial conversation at Spring Fair, communication throughout to the installation, Woodmansterne have proven to be both professional and collaborative. Working together we designed the space and layout, colour matching with new and existing departments alongside the designated area and planned the specific card designs and collections we felt would fit our customers needs.”


How has the new card department at Fron Goch worked?

“Since the new department was installed the feedback from both customers and team have been incredibly complimentary.  The merchandising support has proved invaluable and despite it being such a short period of time we have seen an instant increase in sales of over 30%. The fresh range, clear signage and the ability to include a large selection of Welsh cards into the collection meant we now have a unique display that we are proud off.”


Would you recommend W-Select?

“Highly. The whole process has been a joy. The fit out, range of cards and back up support has been exceptional.”


Haskins give their cards a fresh new look

At Haskins five centres in the South of England, Michelle Martin their Gifts and Seasonal Buyer explained it was time to give the cards department a fresh, new look. “Haskins were keen to move the department forward, whilst it wasn’t broken there was an opportunity to improve the selection, improve the sales and get greater visibility of what we were selling.


“The Woodmansterne team were very accommodating, quick to respond to queries and questions. During the changeover and installations, Woodmansterne managed the process extremely well to make the transition as seamless as possible.


“Since the installation we have had very positive feedback from customers. The focus on the selection and the placement of genre’s has also had a positive impact, resulting in positive sales growth in all stores since the installation.”


“I would very much recommend Woodmansterne to anyone looking to improve their greetings card sales.”


Why Woodmansterne?

Woodmansterne are a third-generation family business supplying premium greeting cards to leading independent retailers, all designed and manufactured in the UK. They work with the very best of British talent including National Trust, Quentin Blake, RSPB, and Emma Bridgewater.


Woodmansterne pioneered the ‘Smart Seal’ in 2019, allowing them to remove plastic packaging from all their cards, saving a million pieces of throwaway plastic every week. Their cards are printed with vegetable inks on paper from sustainable forests and all their envelopes are made from 100% recycled post-consumer waste.



Why W-Select category management?

Woodmansterne have become experts in visual planning and category management, working with leading retailers in the UK, meaning they can offer the following services:


•             A bespoke assortment tailored to your customers

•             A unique caption calculator ensuring the optimum product mix

•             An assortment of designs from the very best publishers

•             Regular analysis and reporting

•             Less admin, meaning more time for you and your team


Get in touch!

We would love to explore how we can help your business grow



Get in touch 01923 200 600 or 


You can see more of what they do at


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