In This Issue
36 pages of Garden Centre Christmas Greatness - GTN Jan-Feb Issue On-line now
Private equity backed management buyout at Mr Fothergill's Seeds
Meadow View Stone 2022 – Largest stock reserves and increased production capacity gives customers confidence
A big welcome to the spooktacular 2022 Halloween range at Heaven Sends, ready to pre-order NOW!
Wear something floral as tribute to Peter Seabrook
Boom time for Primulas
Another accolade for multi-award-winning Barton Grange
Old Railway Line Garden Centre celebrate award win
Bents celebrates 85th anniversary with arrival of Lakeland
Get ready for the GIMA Golf Day
Glee Innovators – where are they now?
We love gardening
Garden Re-Leaf supporters unveil plans for big day
Wyevale Nurseries celebrates successful youth promotion
Garden centres receive awards at virtual presentation day
Burpee Europe team waves wand of positivity
Free demonstrations relaunch at Dobbies Garden Centres
GTN’s Greatest Christmas Award winners revealed
Get your copy of GTN Xtra
Let’s grow and propagate
February growing media sales up by 71% on 2019
Onion sets the pace
HTA’s OMC concerned about burden to businesses caused by plant health inspections
Hillier unveils its 2022 new plant introduction
HTA wins ‘Best Sector Representation’ Award at Trade Association Forum Best Practice Awards 2022
AIPH announces International Horticultural Expo Conference in Dubai
Online tropical plant retailer blooms with expansion into new unit
EGO embarks on reforestation project
Selling more garden furniture with Augmented Reality
The best of last week's
British Garden Centres buy Timmermans to make it 59
Bosworths plan for move to new site
Cherry Lane acquires Retford & Gainsborough Garden Centre
Notcutts celebrates 125th anniversary at new-look Woodbridge
Spring Fair closes on a high
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
WHM Pet Group flies the flag for sustainability
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Email trevor@pottingshedpress.co.uk or call the GTN News team on 07973 504214

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Selling more garden furniture with Augmented Reality

 

In the coming months, many consumers will go online to buy new garden furniture sets. In 2020 alone, 34% purchased or looked at garden furniture online, and these numbers are expected to increase in 2022. But purchasing new garden furniture online can be tricky as the size of a product is often hard to estimate with just pictures alone.

 

Garden Connect is pleased to introduce an Augmented Reality (AR) extension for webshops so consumers can see for themselves what garden furniture looks like in their own living space. "With the help of a link on the product page, consumers can virtually place the garden furniture set in their garden using only their smartphone. This makes the purchase of new garden furniture a lot easier", says Edwin Meijer on behalf of Garden Connect.

 

AR leads to more online sales

“A lot of research has already been done into the effectiveness of AR in webshops. The use of AR increases conversion rates by about 94%. This is not surprising because consumers get a true picture of whether a product fits their home or garden."

 

There are already several webshops using AR to display garden furniture. "Garden furniture is an expensive purchase, so it was a great place to start with for AR. Aside from furniture, we have also created a pot and plant configurator, which is already live and running. It allows visitors to choose a pot and a plant and place the combination in their living room. The visitor can then add the chosen combination to their shopping cart with just one click."

 

AR models

"Our ambition is to help every webshop in the garden industry to use AR, even if they are not using our platform. It is a new technology that fits well with garden centre products because they are visually strong and sometimes quite expensive. In addition to garden furniture, this includes barbecues, decorations, and plants."

 

Every user gets access to the database of AR models: "The biggest challenge in implementing AR is creating all the necessary models. Because we have more than 300 shops that partly sell the same products, we can organise this quickly. We already have more than 500 models of well-known brands available, and that number is growing rapidly."

 

So what is Augmented Reality (AR)?

Augmented Reality allows website visitors to virtually place products in their own home or garden via their smartphone since it combines digital images with reality. It is ideal for consumers to get an impression of whether that set of garden furniture will look good in their garden or on their balcony. Almost every Android and iOS phone supports AR.

 

The Augmented Reality solution is accessible to everyone, even if they do not use the Garden Connect online platform.

 

More information

For more information, please visit www.gardenconnect.com/augmented-reality or call +31 20 700 8250.

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