In This Issue
Vote now for the Best Buyers of 2022 - The Buyers Power List at Glee - Voting closes at midnight tomorrow (Monday 27th June)
New products, Glee style...in association with GTN. Over 300 new products have been entered for the Glee Awards
Impatiens Walleriana 'Glimmer Appleblossom' wins Best in Show at New Plant Awards
Greetings from Woodmansterne
Fifty new products and advanced customer services announced by Garland Products
Come celebrate 30 years in business with EKJU
HTA launches its first Ornamental Grower of Year Awards
spoga+gafa 2022: Back with a strong appearance
Average start to June, according to GTN Bestsellers
Making peat free work for everyone - watch video discussion from the Glee studio
Squire's turns plastic bag charge into children's charity cash
elho celebrates becoming the first European company to be certified by TÜV
Two-thirds of households have high front hedges putting homes at increased risk of burglary warns Crimestoppers
Bumper Glee Preview in GTN June issue - read online here
Encouraging customers to make the switch to peat free gardening
Business Development Manager – Home & Garden
Get your copy of GTN Xtra
Petunias outsell Zonal Geraniums
Tomorite dominates
Record year for Veg-2-Gro
Average start to June for growing media sales
New setup of Novelty Contest at PLANTARIUM|GROEN-Direkt
Fat Snax are bestsellers
Positivity prevails at sun-drenched FlowerTrials
The best of last week's
Business as usual at Key Essentials after the untimely death of Mark Smith
Frosts in discussion with Webbs over sale of Millets Farm Garden Centre
Bents creates new job roles to focus on its people
Have your customers singing in the rain!
Wildlife World's new products at Glee 2022
Zero In provides big opportunity for more sales of outdoor insect control products
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
Situations Vacant
Business Development Manager – Home & Garden
 

Campingaz is recruiting a new sales role focusing on the garden channel...

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spoga+gafa 2022: Back with a strong appearance

 

spoga+gafa, the largest garden lifestyle trade fair in the world, impressively confirmed its standing as the most important industry meeting point for the green industry in Cologne from 19 to 21 June 2022. Around 25,000 visitors from 112 countries came to Cologne to experience the new products and innovations of around 1,000 exhibitors from 52 countries live. The first spoga+gafa without spoga horse being staged parallel and with its new venue date in June thus made a successful comeback after three years.

Taking the reserved approach of the Asiatic manufacturers into account, spoga+gafa 2022 reached the pre-crisis level in terms of the number of exhibitors. That was acknowledged by top decision-makers, many of whom had made their way to Cologne. As usual, the European core markets Belgium, Germany, France, Italy, the Netherlands and Spain were strongly represented by dealers and buyers. Intercontinentally, Australia, New Zealand, Israel, Canada, the UK and the USA were excellently represented at the trade fair. The share of foreign visitors rose up to 67 percent (2019: 65%).

"The quality and internationality of the visitors is outstanding. This has become clear from our discussions with the exhibitors. We have used the last 2.5 years to further develop spoga+gafa and are delighted to experience the first benefits here live. Thanks to the 365-day platform, which we initiated over the last weeks, spoga+gafa will in future also lend the green industry strong support all year round," stated Oliver Frese, Chief Operating Officer, Koelnmesse GmbH.

Focus on sustainability
As expected, this year's focal theme "Sustainable Gardens" was omnipresent throughout the halls: The emphasis was placed on durable, reusable and resource-saving materials and on the efficient implementation of energy and water in the garden across all segments. spoga+gafa thus once again satisfied its claim of being the theme platform and trendsetter of the green industry.

As such, the Industry Garden Association e.V. (IVG), the industry sponsor of spoga+gafa, was also satisfied with the outcome of the trade fair: "We are delighted that the trade fair is finally taking place again. We really missed the personal contact and it was good to be able to shake people's hands again. There may have been fewer visitors here than before the pandemic, but the quality of the visitors is spot on. That is the decisive thing," confirmed Anna Hackstein, Executive Director of the IVG.

Looking ahead
A premiere is now scheduled after the trade fair in Cologne: The aftershow starts on the new digital platform of spoga+gafa on 27 June - with live interviews, recorded videos of the stages as well as digital events of the exhibitors. Seamless networking is also possible after the fair closes via the app. The 365-day platform of spoga+gafa goes live soon and already invites guests to attend the digital deep dive "BBQ" on 8 September. And the joyful anticipation for 2023 is already growing: By the way, guests of the Global DIY Summit in Berlin, which will be staged there from 14-16 June 2023, can now plan their direct onward journey to Cologne. Because spoga+gafa 2023 is scheduled to take place from 18 to 20 June 2023.

Quotes from exhibitors

Bestway Europe
“After two years of stop, it has been a great pleasure to come back to spoga+gafa. Thanks to our local presence in all European countries, we have been able to keep in close contact with all our customers in the recent years, however this is the first international fair which has occurred for our industry since 2019. The attendance and the reply to our invitation have been warmly accepted. We consider ourselves satisfied both regarding the affluency and the timing of the fair. Indeed, June is an important month for monitoring the sell-out and introducing our brand-new products for the 2023 summer season. We are grateful to our trusted customers and all the new contacts, who decided to visit us and see our 390 square metre booth with our new collection.
- Simone Zesi, Chief Executive Officer

CAPI Europe
“It was a special show after 2,5 years, with a good atmosphere. The quantity might be less, but I don’t care: It’s about quality, and the quality is very high. All the top customers in the world were here, so it was a very good show for us.”
- Toine van de Ven, Managing Director

elho
“We were happy to inspire and meet our customers in person again at our green stand. It is great to be back and have the opportunity to share our sustainability journey and present our 2023 innovations to our customers and prospects.” 
- Olaf Elderenbosch, Chief Executive Officer

Fiskars
"The quality of the visitors clearly tops the quantity. We held very concrete discussions with the right people. We and our contact persons had the necessary peace and quiet to hold these dialogues. It really was a very good trade fair."
- Andreas Fonken, Sales Director DACH

Gardena
"After the long compulsory break, it was great that the industry was able to finally meet up in Cologne again. We were able to connect up with many long-standing personal contacts again here and also establish new ones. The visitors at our stand were very international, which enabled interesting discussions."
- Heribert Wettels, Company Spokesman

G. WURM
"As first-time exhibitors at spoga+gafa we were very much looking forward to the event and we received a clearly positive response, especially in combination with the other EVL members here on-site. We also stood out positively with our stand. We were extremely surprised about the high export share. We were able to win over many customers beyond the DACH region and get to know potential high-quality customers."
- Philip Wurm, Executive Director

IKONO
“We are extremely satisfied with the trade fair. It is the first time we exhibited. We are an international dealer and we especially established good international contacts, that is exactly what we had hoped for. So, we look forward to returning."
- Olaf Kramm, Chief Executive Officer

HÖRMANN
Here at HÖRMANN we are very content with the outcome of spoga+gafa. We had a "full house" at our stand the whole time from Sunday onwards already. We were able to establish many interesting new business contacts and were able to optimally present our products that fall in the upper- class segment at the trade fair to this market which is new to us.
- Sebastian Fischer, Sales Director, HÖRMANN

SEVERIN
"For us it was a fantastic trade fair. We were here in the BBQ hall for the first time and thus in exactly the right place to present our new product, the Sevo Smart Control GTS. We had many qualified contacts and are thus already looking forward to the next trade fair."
- Joyce Gesing, Executive Director

TRAMONTINA
"We are very satisfied with the course of the trade fair. Overall, we clearly felt that people want to meet in person again and spoga+gafa offers an optimal platform for this. The frequency of the visitors who came to see us was consistently high, both nationally and internationally, and showed that the new date was also well received. spoga+gafa convinced us once again in 2022 as a business platform."
- Marcos Grespan, Sales Director

Koelnmesse – industry trade fairs for the interior, outdoor and design sector: Koelnmesse is the world’s top trade fair organiser in the fields of interiors, furnishings, design, home living, garden lifestyle and modern work environments. At the trade fair grounds in Cologne/Germany, the leading international trade fairs imm cologne, LivingKitchen®, spoga+gafa and ORGATEC showcase the latest trends, products and innovations, serving as international, central gatherings for the global industry. In addition to the events at its Cologne headquarters, Koelnmesse is strategically expanding its portfolio internationally: The inaugural ORGATEC TOKYO will be hosted in 2022. It will be the first trade fair in Japan to focus on professional and hybrid work environments. As the satellite event for imm cologne and ORGATEC, idd shanghai provides European companies in the premium and luxury segment of the interior design industry with a unique platform for showcasing exclusive, design-driven products. 


The in-person events are complemented by ambista, the online business network for the international interiors industry, which provides direct anywhere, anytime access to relevant products, contacts, expertise and events. 


Further information: https://www.spogagafa.com/trade-fair/industry-sectors

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