For more than 60 years, British brand Phostrogen® has been delivering the performance that people need to get the most from what they grow, making them proud of what they have created. Despite many changes in gardening habits through the decades, one thing has remained the same – Phostrogen's purpose: to enable British gardeners to reap more from their endeavours.
As part of the next stage in the brand's history, Phostrogen® has unveiled a rebrand and significant expansion of its product range. Until now the brand has been famed for having one hero product – its All Purpose Plant Food. However, throughout 2022 the range will expand to 11 different products with the key introductions of new liquid feeds as well as organic options too, to offer a full range of products under one brand name.
The refreshed appearance blends heritage, provenance, and modernism, with clear signposting making it easy for the customer to see why the product is right for them, whilst providing the reassurance that the Phostrogen® name brings.
The hero product, Phostrogen® All Purpose Plant Food, has been the tried and tested go-to plant feed for generations because it works by providing all the important nutrients that plants need in one balanced feed, in a pure form, and with no wastage. Everything within the formulation is a plant nutrient, so consumers are paying for only what they need. It promotes healthy green foliage, abundant flowers and fruit and can be used on all ornamental and edible plants indoors and out, including seedlings and lawns.
New to the range is an organic granular version of All Purpose Plant Food, which promotes the same healthy, strong growth and is enriched with seaweed, for organically bigger plants, better blooms, and more vegetables – engaging with an organic-conscious customer base. Both products are also available in a liquid format.
Three further organic products complete the range, including Liquid Tomato Food, Ericaceous Plant Food and Lawn food, providing a complete package for all gardeners.